Part Two of this Supplier Perspectives series turns the focus from loyalty strategy to loyalty execution. In travel, the true test of loyalty isn’t how a program is designed, it’s how consistently it shows...Read More

Marriott Bonvoy Earns Top Honors as Best Hotel Loyalty ProgramMarriott Bonvoy has announced that it has once again been named Best Hotel Loyalty Program by The Points Guy, reinforcing its position as a leader in travel rewards and member...Read More

Across every industry, one truth has become impossible to ignore: people are disengaging. Employees, customers, and even long-term partners are quietly disconnecting from the brands and organizations they once trusted. The causes are complex, but...Read More

Emirates Skywards has partnered with Jet2.com to give members new ways to redeem Miles on flights to more than 75 leisure destinations across Europe, the Mediterranean, North Africa, and the Canary Islands. The collaboration strengthens Skywards...Read More

The state of customer loyalty has shifted quickly over the past year, forcing brands to reassess long-held beliefs about personalization, value, and engagement. Assumptions that AI alone could transform loyalty programs, or that promotional...Read More

eBay Moves to Restrict Agentic Commerce With New AI BaneBay has updated its user agreement to prohibit third-party AI shopping agents, particularly with regards to bots powered by large language models that can place orders without human review...Read More

Incentive travel amplifies achievement. Hearing praise in a one-on-one performance review feels good. Receiving a handshake from the CEO in front of hundreds of colleagues at an incentive trip award ceremony in Marrakech? That’s a career...Read More

Flying Blue, the loyalty program of the Air France-KLM Group, has introduced Flying Blue Experiences, a new offering that lets members redeem their Miles for exclusive, high-end events rather than flights alone.  The initiative expands how...Read More

AMP Launches AMPlifi Rewards Program Aesthetic Management Partners (AMP) has unveiled its AMPlifi Rewards Program, a loyalty and engagement initiative aimed at strengthening relationships with aesthetic practice partners that use its proprietary...Read More

For decades, loyalty programs were built on a predictable formula: earn points, reach status, redeem perks. Elite tiers and transactional reward structures dominated the landscape, often reserving the most meaningful experiences for a...Read More