American Express and the National Basketball Association recently announced extending their longstanding partnership through a multiyear collaboration, expanding a relationship that also includes the Women's National Basketball Association...Read More

As we approach 2026, brand loyalty has reached an inflection point where legacy strategies aren’t just underperforming—they’re actively destroying value. The coming year will separate brands clinging to outdated playbooks from...Read More

Few restaurant brands carry the emotional weight of Friendly’s. Founded in 1935 during the Great Depression, the brand was built on a simple but enduring belief: even in hard times, people deserve comfort, joy, and togetherness. ...Read More

Bluemont Group and PreciTaste Launch AI-Powered Donut Ordering Across 90+ Dunkin’ LocationsBluemont Group, a major Dunkin’ franchisee operating throughout the south central U.S., has partnered with restaurant AI company PreciTaste to...Read More

Nobody’s waiting for enough points to make their next purchase. They’re going somewhere else. Today’s customers are evaluating loyalty programs in real-time and brands better be showing them the value at the...Read More

Shell is kicking off the 2026 NASCAR Cup Series with a new promotion designed to reward both racing fans and everyday drivers. The promotion began with the season opener in Daytona. Members of the Shell Fuel Rewards program are being rewarded with...Read More

The rewards and recognition landscape is undergoing a fundamental shift. What once differentiated platforms, such as catalog size, gift card availability, and merchandise variety, no longer creates a meaningful advantage. As the...Read More

Customer loyalty hasn’t disappeared, but it has become more situational. Consumers are participating in more programs while committing deeply to fewer, forcing brands to rethink how loyalty is structured and...Read More

Scenic Group Unveils Unified Scenic & Emerald Rewards Global Loyalty ProgramScenic Group has introduced Scenic & Emerald Rewards, a new global loyalty program that unifies its former Scenic Club and EmeraldEXPLORER programs into a single...Read More

Cincinnati – Loyalty360, the association for customer loyalty, today announced the release of its 2026 Customer Loyalty Trends Report, offering a forward-looking analysis of how customer expectations, technology, economic pressures, and...Read More