Tim Hortons has officially launched its annual U.S. Roll Up To Win® promotion, running now through March 22. The long-running contest gives guests the chance to win a wide range of prizes, from travel experiences and electronics to gift cards...Read More

Loyalty programs are often designed around points, tiers, and redemption rules. Travelers, however, experience loyalty very differently. What they remember are the moments that make a trip feel easy or stressful, supportive or frustrating. The...Read More

In this Loyalty360 Trend Report Q&A, Rachel McInnis, VP of Solution Strategy at Maritz, shares how economic pressure, rising expectations, and accelerating AI adoption are reshaping loyalty strategy. From reward choice and...Read More

Oceania Cruises Launches Referral Program to Reward Loyal GuestsOceania Cruises®, known for its culinary excellence and destination-focused luxury voyages, has introduced the Oceania Club™ Ambassador Program, a new referral initiative to...Read More

Gap Inc. has introduced Encore, a reimagined membership program designed to deepen customer engagement across Old Navy, Gap, Banana Republic, and Athleta. With nearly 40 million active members already in its loyalty database, the company is...Read More

The loyalty landscape is quickly evolving and not always in the best direction. We’re seeing some brands cut loyalty program value in response to cost pressures. Others are replacing human connection with automation. Many loyalty programs...Read More

GoTo Foods Celebrates Two Years of Enterprise Transformation and Digital Growth GoTo Foods is celebrating two years of enterprise transformation aimed at unifying its seven well-known foodservice brands under one cohesive name and operating model...Read More

CITGO Petroleum Corporation has announced an upgrade to its Club CITGO® loyalty program with the launch of a new mobile payment feature called CITGO PlusPAY™. This feature uses an Automated Clearing House (ACH) system that allows members...Read More

Over the past few years, loyalty has moved from a “nice-to-have program” to a structural advantage in modern marketing. That shift is not happening because brands suddenly rediscovered points. It is happening because the center of...Read More

El Pollo Loco Launches Protein Forward Menu El Pollo Loco has rolled out a new Protein Packed Menu designed to highlight high-protein offerings and make them easier for customers to find and order. The curated lineup features more than 20...Read More