Goodyear Opens “The Vault,” a Marketplace Celebrating Its 128-Year LegacyGoodyear has launched The Vault, a new online marketplace that gives consumers a unique way to engage with the company’s 128-year history. The platform...Read More

Drive-thru beverage brand 7 Brew has launched its annual Brew Madness Sweepstakes, giving customers the chance to win more than $1 million in prizes throughout March.  From now to March 31, 2026, visitors can participate by scanning a daily...Read More

Designing loyalty programs that engage people while protecting marginsDid you know?B2B companies already outperform B2C brands in customer retention, 82% vs. 74%, according to research by Rivo (2025). Even more compelling, a classic Bain &...Read More

What if hotel loyalty wasn’t built just for road warriors, but for the way the average person actually travels? That’s the question driving the evolution of Choice Privileges. As travel behaviors shift and...Read More

Customer loyalty strategies often focus on technology, personalization, and rewards, but the moment that defines a customer’s experience frequently happens in a frontline interaction. The employees delivering those experiences...Read More

Love’s Travel Stops Revamps Loyalty Program With Unified Rewards and Bonus OfferLove's Travel Stops has unveiled a significant overhaul of its Love’s Rewards program, introducing a streamlined, unified system that lets both...Read More

Tim Hortons has officially launched its annual U.S. Roll Up To Win® promotion, running now through March 22. The long-running contest gives guests the chance to win a wide range of prizes, from travel experiences and electronics to gift cards...Read More

Loyalty programs are often designed around points, tiers, and redemption rules. Travelers, however, experience loyalty very differently. What they remember are the moments that make a trip feel easy or stressful, supportive or frustrating. The...Read More

In this Loyalty360 Trend Report Q&A, Rachel McInnis, VP of Solution Strategy at Maritz, shares how economic pressure, rising expectations, and accelerating AI adoption are reshaping loyalty strategy. From reward choice and...Read More

Oceania Cruises Launches Referral Program to Reward Loyal GuestsOceania Cruises®, known for its culinary excellence and destination-focused luxury voyages, has introduced the Oceania Club™ Ambassador Program, a new referral initiative to...Read More