Capillary Technologies has entered into a definitive agreement to acquire SessionM from Mastercard. The acquisition brings SessionM’s customer engagement and loyalty platform into Capillary’s portfolio, further expanding its enterprise...Read More

Retail brands are under constant pressure to reduce operational costs while keeping stores equipped with the POP materials they need to sell effectively. But for many teams, outdated processes, manual sign requests, uncontrolled ordering, and...Read More

Taco Bueno Debuts First-Ever Loyalty Program App with “Bueno Bucks” RewardsTaco Bueno has officially launched its first mobile app and loyalty program, signaling a major milestone for the Tex-Mex chain. The new digital platform...Read More

United Airlines is rolling out a suite of new benefits for travelers who hold a United MileagePlus credit or debit card, giving them more incentives to book and redeem through the airline. Starting April 2, primary cardholders can earn up to twice...Read More

Card loyalty programs are under growing pressure to do more than offer points and cashback. Rising acquisition costs, tightening margins, and increasingly interchangeable card products are forcing financial institutions to rethink how loyalty...Read More

Nearly two decades after first firing up the grill, Hot Head Burritos, with its fiery mascot Leroy leading the charge, has grown from a Dayton favorite into a fast-casual brand with serious regional momentum. Known for bold flavors...Read More

Subway Scales Back Revived Sub Club Amid Customer and Franchisee Pushback Just two months after reviving its once-popular digital rewards program, Subway is already rolling back some of its most attractive perks. The original Sub Club began as a...Read More

Bank of America has announced the launch of BofA Rewards, a new no-fee loyalty program designed to recognize customers for their banking and investing relationships across Bank of America and Merrill accounts.  Beginning May 27, eligible...Read More

Loyalty programs aren’t just about discounts or collecting points anymore. Today, they’ve evolved into smart, data-powered platforms that guide customers through a journey of discovery and genuine value. By weaving in targeted loyalty...Read More

As loyalty programs move into 2026, brands are confronting a fundamental shift: loyalty is no longer sustained by accumulation alone. Points, miles, and introductory bonuses still matter, but they no longer guarantee relevance or emotional...Read More