For many brands, figuring out how to improve loyalty outcomes in 2026 can feel a bit like searching for the meaning of life: Complex, constantly evolving, and deeply personal. What drives loyalty today isn’t one universal formula...Read More

Target Plans $1 Billion Investment to Enhance the In-Store Customer Experience and Loyalty ProgramsTarget announced plans to invest $1 billion in 2026 to enhance the overall guest experience, with a focus on improving both its stores and digital...Read More

American Express is expanding its presence in sports and entertainment through new long-term partnerships across the New York/New Jersey and Atlanta metropolitan areas.  Under the agreements, American Express will become the Official...Read More

Today’s leading customer loyalty programs go beyond simply rewarding behavior. Once purely transactional, modern loyalty programs have transformed into powerful engines for emotional connection and actually inspire customer behavior. They...Read More

American Airlines Introduces Bonus Loyalty Points Promotion for AAdvantage Members American Airlines has kicked off its AAdvantage loyalty program with the return of its “Ready, set, jet” promotion, designed to give members a head...Read More

Del Taco has introduced Project Sunrise, a strategic turnaround initiative designed to reignite brand growth. The plan outlines an 18-month roadmap focused on reinforcing the company’s core business while introducing innovation and new...Read More

Airline loyalty programs are facing a structural shift. Points and miles still drive participation, but they no longer guarantee preference, retention, or advocacy on their own. As loyalty rewards become increasingly similar across airlines...Read More

Panera Introduces Guest Experience Champion Role Panera Bread has introduced a new in-store position called the Guest Experience Champion, a role dedicated entirely to improving the customer experience in its bakery-cafés. The position is part of...Read More

Michaels has introduced a revamped version of its Michaels Rewards program designed to provide more savings, new perks, and stronger recognition for shoppers. The new program features three tiers: Red, Gold, and Platinum, with members earning...Read More

It’s no surprise that 66% of employees experienced burnout this past year. HR leaders are coping with shifting budgets or pressure to do more with less. There are higher expectations to upskill and onboard to meet the demands of...Read More