Flying Blue, the loyalty program of the Air France-KLM Group, has introduced Flying Blue Experiences, a new offering that lets members redeem their Miles for exclusive, high-end events rather than flights alone.
The initiative expands how Miles can be used by providing access to expertly curated concerts and sporting events at some of France’s most iconic venues, giving members new ways to turn loyalty into memorable moments.
At launch, Flying Blue Experiences includes VIP hospitality at premier locations such as the Accor Arena and the Stade de France. Members can use Miles to access private VIP boxes with seating for 16 guests at roughly ten major concerts or sporting events at each venue. The opening match between France and Ireland in the Six Nations Championship is included in the VIP box access perks.
In addition, Flying Blue members with Silver status or higher benefit from fast-lane entry at all Accor Arena events. The program will continue to expand with additional experiences added over time, all bookable through the Flying Blue Store.
Recently named the “World’s Best Airline Loyalty Program” for the second consecutive year by Point.me, Flying Blue now serves more than 30 million members worldwide and partners with 40 airlines and over 100 commercial brands.
Learn more about the Flying Blue loyalty program here.