In a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadians coast to coast, the brand is leveraging deep insights, digital...Read More

Mercedes-Benz USA Empowers Youth Through 2025 Dream Days CampaignMercedes-Benz USA (MBUSA) has officially launched its 2025 “Dream Days” campaign, spotlighting a continued partnership with Junior Achievement to support student...Read More

Bilt Rewards recently announced a major expansion into the student housing sector. The new initiative is launching in partnership with American Campus Communities (ACC), a Blackstone portfolio company and the nation’s top student housing...Read More

While loyalty program memberships are rising, members actively engage with only half their enrolled programs. This guide reveals three powerful strategies—personalization, flexible rewards, and unforgettable experiences—to transform...Read More

For brands aiming to deepen engagement and create meaningful loyalty experiences, the traditional "earn and burn" model is no longer enough. In today’s Industry Voices, Mary Luckey, Reward Strategy Director at Maritz, shares her...Read More

Taco John’s Delivers Flavor-Packed Deals All May During “Month of Mucho” This May, Taco John’s is going all out with its “Month of Mucho,” replacing its usual one-day celebration with a full month of flavorful...Read More

Omaha-based FNBO, MGM Resorts International, and Mastercard® recently launched the MGM Rewards™ Iconic World Elite Mastercard®, a world-class credit card designed to transform MGM guests’ travel and lifestyle experience. The...Read More

Note to reader:As healthcare organizations explore the transformative potential of AI outlined in this article, it is essential to address the critical regulatory considerations that must guide implementation. The integration of AI in healthcare...Read More

Walmart and Best Friends Animal Society Celebrate National Pet Month In celebration of National Pet Month this May, Walmart has partnered with Best Friends Animal Society to promote pet adoption and make pet ownership more accessible. Recognizing...Read More

Great Clips, the Official Hair Salon of the NHL and NHLPA, has launched the ‘Check-In to Win Sweepstakes’ as part of its 2025 Stanley Cup Playoffs campaign. Running through May 19th, the sweepstakes offers fans a chance to win a trip...Read More