Crowne Plaza Heightens Customer Engagement With “Bring Your Bestie” PackageCrowne Plaza by IHG is tapping into the evolving landscape of travel and work by introducing its new Bring Your Bestie package. As hybrid work continues to blur...Read More

Explore how D2C e-commerce platforms are revolutionizing brand strategies, enhancing customer engagement, and driving profitability in 2025. As digital-first behavior becomes the norm, brands are quickly realizing that traditional retail channels...Read More

Brands are continually seeking innovative ways to enhance member engagement and provide additional value through their customer loyalty strategies. Integrating travel experiences into rewards portfolios has emerged as a compelling strategy to...Read More

Butterfinger Partners with Gearbox Entertainment to Promote Borderlands 4 Butterfinger has announced an exciting collaboration with Gearbox Entertainment to promote the upcoming release of Borderlands 4. This partnership introduces the &lsquo...Read More

Frontier Airlines has introduced an exclusive offer targeting Southwest Airlines’ Rapid Rewards members who are looking into new airlines. Through April 30th, Rapid Rewards members of any level can attain Frontier Miles Elite Gold status...Read More

From Customer Marketing Veteran to Gamification Trailblazer Leading CRM, Loyalty and Media at TGI Friday’s from 2021 to 2023, Lindsay Eichten, brought a fresh perspective and a wealth of customer marketing expertise. Gleaning from her...Read More

In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Ryan Draude, Head of Loyalty Offer Management and Shopper Marketing at Giant Food. Draude shares his forward-thinking perspectives on building loyalty in a highly competitive and...Read More

Digital wallet passes have transformed how we approach convenience and accessibility. One area seeing substantial benefits from this technology is education, specifically in the use of digital student IDs and campus access passes. With platforms...Read More

Ultimate Jet Vacations Launches Millionaires Club Ultimate Jet Vacations has launched its exclusive Millionaires Club, a prestigious program designed to honor the top-performing luxury travel advisors and agencies. This initiative recognizes...Read More

Petco has partnered with Uber Eats to offer nationwide on-demand delivery of pet products across the U.S. This collaboration allows customers to order a wide range of pet essentials, including food, toys, and accessories, directly through the Uber...Read More