Butterfinger Partners with Gearbox Entertainment to Promote Borderlands 4
Butterfinger has announced an exciting collaboration with Gearbox Entertainment to promote the upcoming release of Borderlands 4. This partnership introduces the ‘Game Better with Butterfinger’ sweepstakes, offering fans a chance to win a variety of gaming-related prizes. The sweepstakes aims to engages both gaming enthusiasts and candy lovers, celebrating the fusion of the two worlds.
“Gaming and Butterfinger go hand-in-hand, which is why we’re thrilled to join forces with Borderlands 4,” said Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio. Through July 31st, the ‘Game Better with Butterfinger’ sweepstakes will choose weekly winners to receive merch items and prizes, including the new salted caramel Butterfinger swag kit, gaming gear, game codes, and more.
To enter the sweepstakes, players can purchase a participating Butterfinger, CRUNCH, Baby Ruth, or 100 Grand product and type in the UPC code at GamewithButterfinger.com.
Learn more here: Game On! Butterfinger® Partners with 'Borderlands 4' to Launch Epic Sweepstakes
PUMA Launches its First Global Activation
PUMA has unveiled its first global activation, the ‘5AM High Drops,’ as part of its new ‘Go Wild’ brand campaign. This initiative rewards early-morning runners with free pairs of PUMA’s latest running shoes, including the Deviate NITRO ™ 3 and Forever Run. The campaign spans cities like Boston, Las Vegas, New York, Mexico City, London, and Tokyo, where runners can claim these shoes by being among the first to reach designated ‘high drop’ locations at 5 a.m. on the specified date, aligning with the spring marathon training season to encourage runners to embrace the runner’s high.
Erin Longin, VP Run/Train a PUMA, emphasized the company’s commitment to supporting runners’ passion, especially during the peak training period. She highlighted that the 5AM High Drops initiative aligns with PUMA’s philosophy of sport as a means of self-expression and enjoyment. The campaign aims to inspire runners to confidently pursue their dedication to running, particularly in the early morning hours.
The 5AM High Drops activation follows a PUMA brand campaign video revealing the unsuitable weather is a significant barrier to running in the U.S. By launching this initiative in the spring, PUMA seeks to motivate runners to overcome such obstacles and re-engage with the sport.
Learn more here: Rise, Run, and ‘Go Wild’ for the 5AM High Drops
Brightline Unveils Inaugural Customer Loyalty Program ‘Brightline Rewards’
Brightline has launched an inaugural customer loyalty program, Brightline Rewards, aiming to redefine train travel incentives in the U.S. This digital-first initiative allows riders to earn points from their very first trip, with no minimum thresholds for redemption. Points are posted immediately after each journey and can be used for various perks, including premium upgrades, onboard amenities, and parking fees at Brightline stations. The program is powered by Antavo’s AI-driven Loyalty Cloud, facilitating real-time integration and personalized earning rules, ensuring a seamless and user-friendly experience for travelers.
Members will receive a digital member card that keeps members accumulated points valid for 12 months from the date each point is earned. This provides ample time to take advantage of members awards.
To celebrate its debut, Brightline is offering a limited-time triple-points promotion, where members can earn 15 points per $1 spent on qualifying purchases for rides booked and taken by June 3, 2025. Members can also earn points on parking, checked bags, seat upgrades, and multi-ride packs.
Learn more here: Brightline Debuts Loyalty Program and Airline Link-Up - Business Traveler USA