There is rarely a rigid, black-and-white view of the world. True, 1+1 always equals 2, but in most of life’s experiences, there are typically many ways to go about things. Within the loyalty space, there are plenty of strategies that can be...Read More

Uber Eats Partners with Sally Beauty Uber Technologies, Inc. and Sally Beauty Holdings, Inc. have announced a nationwide partnership to offer on-demand delivery of beauty supplies through the Uber Eats platform. This collaboration marks Uber Eats...Read More

Cash App has unveiled ‘Cash In,’ a national brand campaign that aims to highlight the platform’s comprehensive banking features that help customers maximize their finances without hidden fees. The campaign debuted with a...Read More

Beyond, Inc. Announced Overstock Anniversary ‘O’ Event Beyond, Inc., the parent company of Bed Bath & Beyond, Overstock, and buybuy BABY, has announced the inaugural Overstock Anniversary ‘O’ Event to commemorate...Read More

Novartis and the National Football League (NFL) recently announced a groundbreaking partnership, naming Novartis as the league’s first official corporate pharmaceutical partner. This multi-year, exclusive agreement aims to leverage the NFL...Read More

The goal is simple: to nurture customer loyalty beyond the first purchase. This involves creating positive customer experiences and building strong relationships.Why is this important? Because loyal customers are more likely to make repeat...Read More

Across the globe, brands are under more pressure than ever to build loyalty programs that transcend borders while still speaking the language of local customers. For some, it starts with expanding a successful domestic program. For others, the...Read More

Sinclair Oil and HF Commemorate 2024 Fueling Folds of Honor CampaignSinclair Oil recently announced the success of its winter 2024 Fueling Folds of Honor campaign, which ran for 50 days, from November 11 to December 2024. For the third year in a...Read More

J.D. Power recently released its 2025 U.S. Customer Service Index (CSI) Study, which highlights a consistent trend of customer satisfaction with dealership service, with strong satisfaction for the second consecutive year. However, long wait times...Read More

As the world becomes more connected than ever, brands are considering their global marketing strategies. But entering new global markets is far easier said than done.Not only are people more connected—TikTok, for example, has 1 billion...Read More