2025 is bringing a multitude of rapid changes to the customer loyalty landscape. This year, personalization, AI-driven automation, experiential rewards, and customers’ quest for value are shaping customer loyalty and creating opportunities...Read More

Dunkin’ Launches 16th Annual Philadelphia Regional Scholarship ProgramDunkin’®, along with its Greater Philadelphia franchisees, have announced the return of their annual Dunkin’ Philadelphia Regional Scholarship Program...Read More

Circle K is sponsoring a giveaway of more than $500,000 in cash prizes and additional rewards through “The Big Circle K Giveaway” running through May 6. The convenience store chain is launching the sweepstakes to show gratitude to its...Read More

Why Gamification?Loyalty has never been just about points and discounts – it’s about engagement, excitement, and emotional connection. Today’s consumers expect brands to deliver engaging and rewarding experiences that go beyond...Read More

Grubhub recently announced its new partnership with Walgreens, that includes various convenience items from nearly 7,000 Walgreens locations nationwide. This partnership helps expand Grubhub’s supply by offering a wide range of products that...Read More

Cracker Barrel Old Country Store is overhauling its brand and is partnering with three new marketing agencies to support its efforts. Blue Engine, a communications firm, will serve as the brand’s Agency of Record (AOR) for experiential...Read More

Aramark Celebrates National Nutrition Month With Recipe Launch and Pop-Up Events In honor of National Nutrition Month® during March, Aramark Collegiate Hospitality has introduced its “Bites That Do It Right™” initiative to...Read More

Adult age demographics are among the most critical components of a national consumer database, shaping how brands identify, target and engage with consumers—but they're not always easy to access. Gen Z adults and younger millennials ...Read More

Bandai Namco Introduces a Year-Long Campaign to Celebrate PAC-MAN’s 45th Anniversary Bandai Nameco Entertainment America Inc. has launched a year-long campaign to celebrate PAC-MAN’s 45th anniversary, highlighting the character&rsquo...Read More

Target Corporation has unveiled a comprehensive strategy to boost sales by over $15 billion by 2030, focusing on enhancing customer experiences, expanding product offerings, and optimizing operations. In 2025, Target will begin to build momentum...Read More