Throughout March, PetSmart is showing appreciation to its Treats Rewards Members and offering exciting perks and special offers. Members of the loyalty program can activate exclusive deals and earn bonus points with every purchase throughout the...Read More

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on cookie deprecation, Chrome’s potential spinoff and ongoing antitrust issues, increased fragmentation and wasted ad spend—oh, and an AI boom. With change...Read More

For many, Applebee’s is more than just your neighborhood bar and grill, it’s a place where lifelong memories are made. Whether it’s a first date, a post-game meal with teammates, or a family gathering, the brand has fostered deep...Read More

Over the years, implementing loyalty programs has taught me that success in this space demands more than just technology integration expertise. While system integrators (SIs) firms excel in building and connecting IT infrastructure, loyalty...Read More

JetBlue Vacations is adding more cruise offerings to its lineup, providing travelers with more options to book cruises and earn rewards. Customers can book standalone cruises with JetBlue Vacations with no flight or additional products needed to...Read More

Loyalty360 Reads: 7 Brew Unveils Flavor Madness Sweepstakes, Hyatt Partners With Chicago Fire FC to Heighten the Customer Experience, and Walmart & Sam’s Club Partner With Feeding America7 Brew Heightens Customer Engagement With Flavor...Read More

This year, DirecTV celebrates their one-year anniversary of DIRECTV PERKS, a first-of-its-kind loyalty program that’s available to all existing and new residential customers. This program offers various perks to loyal customers, including...Read More

With digital transformation, gamification, and sustainability at the forefront, brand in Spain are redefining customer engagement to drive long-term loyalty.  The modern consumer demands more personalized, seamless, and most importantly...Read More

Ah, spring—the season of longer days, warmer temps, and a fresh sense of renewal… and relentless allergies. While flowers bloom and pollen levels soar (sending antihistamines flying off the shelves), that first glimpse of sunshine is...Read More

Loyalty programs are undergoing a transformation, driven by shifting consumer expectations, technological advancements, and an increased focus on delivering real value. As brands navigate this evolving landscape, they’re making bold moves to...Read More