2024 was a year of dizzying changes in adtech: Google’s back-and-forth on cookie deprecation, Chrome’s potential spinoff and ongoing antitrust issues, increased fragmentation and wasted ad spend—oh, and an AI boom. With change happening constantly, how can marketers ensure their strategies for the rest of 2025 (and even 2026) are future-proofed and resilient?
In our recent Adweek webinar, Turning 2024 Marketing Challenges into 2025 Wins, experts Matt Feczko, VP....