With digital transformation, gamification, and sustainability at the forefront, brand in Spain are redefining customer engagement to drive long-term loyalty.  The modern consumer demands more personalized, seamless, and most importantly...Read More

Ah, spring—the season of longer days, warmer temps, and a fresh sense of renewal… and relentless allergies. While flowers bloom and pollen levels soar (sending antihistamines flying off the shelves), that first glimpse of sunshine is...Read More

Loyalty programs are undergoing a transformation, driven by shifting consumer expectations, technological advancements, and an increased focus on delivering real value. As brands navigate this evolving landscape, they’re making bold moves to...Read More

Jersey Mike’s Celebrates 15th Annual Month of Giving Jersey Mike’s Subs is hosting its 15th annual Month of Giving this March, collaborating with over 200 charities nationwide. Throughout the month, customers are encouraged to support...Read More

MARS, the parent company of M&M’s, has launched the M&M’s Fun Club, a new rewards program where members can earn points for every M&M’s purchase to redeem for exclusive prizes, experiences, and giveaways. To celebrate...Read More

For today’s marketer trying to create meaningful, relevant experiences for each customer across touchpoints, the struggle is real.Whether they’re browsing a website, scrolling social media or shopping in-person, consumers expect each...Read More

Welcome to another Leaders in Customer Loyalty: Executive Spotlight, where we bring you insights from top executives driving innovation and excellence in customer engagement. Today, we’re thrilled to feature Aly Blawat, Senior Director of...Read More

Casey’s, a prominent convenience store chain, has launched its annual campaign to combat food insecurity in partnership with Feeding America ®. Now until April 1, 2025, Casey’s will raise funds through registered roundups and...Read More

 WestJet Rolls Out Improved Rewards Program WestJet is implementing significant changes to its Rewards program, marking the most significant improvement in its 15-year history. Effective April 30, 2025, the program will transition from a...Read More

Contributors This feature was developed with insights from:  Katie Cassidy, AVP, Strategic Consulting at Kobie Marketing Michelle Sequeira Yee, VP Consulting at Bond Brand Loyalty Katie Berndt, Vice President – Strategy ...Read More