Retaining loyal customers is more critical than ever in a competitive market. The ability to create sustained customer loyalty isn’t just a perk—it’s essential for long-term success. With a strategic approach, brands can...Read More

JetBlue recently celebrated its 25th year in operation, commemorating a milestone that began with its inaugural flight on February 11, 2000, from New York’s JFK Airport to Fort Lauderdale. The airline’s first flight now operates as...Read More

Plusgrade, Capital One, and JetBlue Collab for New Rewards Program Ancillary revenue solutions firm Plusgrade is enhancing travel rewards flexibility by expanding its partnership with Capital One to introduce a new rewards transfer program with...Read More

In the digital era, Consumer Packaged Goods (CPG) brands are evolving rapidly to meet the changing demands of a mobile-first consumer base. Traditional paper coupons are becoming a relic of the past as digital solutions like digital wallet coupons...Read More

Cruises.com has unveiled Cruises.com Rewards, the cruise industry’s first points-based loyalty program, offering travelers the flexibility to earn and redeem points on any cruise booked through their platform. This loyalty program is unique...Read More

Torani recently announced its 100th anniversary and plans to celebrate its legacy throughout 2025 as the creator of the first flavored latte. What began as a small family business in the 1920s with just five syrups has grown into a global...Read More

Crowne Plaza’s White Paper Highlights the Growth of Blended Travel and Shifts in Traveler ExpectationsCrowne Plaza by IHG recently released its second white paper, “Leading the Charge in Blended Travel” which examines the...Read More

No longer confined to transactional rewards, modern loyalty programs are evolving into intelligent, experience-driven ecosystems fueled by data, AI, and gamification.  The Loyalty Shake-Up: Why Brands Are Struggling to Keep...Read More

Soles4Souls has announced that it has reached the milestone of donating 11 million pairs of shoes to individuals in need. The accomplishment comes through their longstanding partnership with DSW Designer Shoe Warehouse’s parent company...Read More

Batteries Plus Launches Plus Games Sweet 16 in Gamification Initiative to Award $30,000Batteries Plus recently announced an initiative called The Plus Games to enhance franchisee performance and team expertise. The program will bring together the...Read More