A&W Launches New Loyalty Program, A&W Rewards A&W Restaurants recently announced the launch of A&W Rewards, a new loyalty program designed to enhance customer engagement and provide personalized rewards. This new program aims to...Read More

El Pollo Loco is celebrating its 50th anniversary with a comprehensive brand refresh set to launch on May 15, 2025. This initiative, introduced under CEO Liz Williams, encompasses a new tagline, “Let’s Get Loco,” and a revamped...Read More

Personalized customer experiences aren't just accepted — they're expected, according to 80% of consumers in BCG's recent 23,000-person survey. From customized greetings to curated recommendations based on browsing history...Read More

Convenience store retailer 7-Eleven is venturing into the live music scene through a high-profile partnership with Live Nation. As the official naming rights sponsor of the When We Were Young Festival, 7-Eleven is making its mark on music culture...Read More

Moe’s Southwest Grill Celebrates 25 Years of Innovation and Record GrowthMoe’s Southwest Grill®, a subsidiary of the GoTo Foods family, recently celebrated its 25th anniversary by hitting a milestone average unit volume (AUV) of $1...Read More

Brands are redefining loyalty by integrating sustainability—rewarding eco-friendly choices to drive engagement, brand equity, and long-term impact. Read along to know how.   In a world with growing climate concerns, brands and...Read More

Infobip Partners With MoneyGram Haas F1 to Enhance Fan Engagement The global cloud communications platform, Infobip, has entered into a multi-year partnership with the MoneyGram Haas F1 Team, to enhance digital fan experiences. The collaboration,...Read More

e.l.f. Beauty has become the first known beauty brand to create a financial literacy game on Roblox. Partnering with fintech leader Chime and game developer Karta, e.l.f. launched Fortune Island: Earn. Learn. Flex, an interactive educational...Read More

Wingstop Reaches New Digital Heights with Launch of Loyalty Platform Wingstop has taken a major step in its digital evolution by launching its loyalty program. The fast-casual restaurant is set to pilot the program in Q4 and launch it systemwide...Read More

Loyalty360, the association for customer loyalty, has selected the finalists for the  2025 Loyalty360 Awards, which recognizes brands that are driving customer loyalty and successfully navigating today’s complex and evolving landscape. ...Read More