Loyalty360 Announces Finalists for the 2025 Loyalty360 Awards to Be Presented at Loyalty Expo
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Loyalty360, the association for customer loyalty, has selected the finalists for the  2025 Loyalty360 Awards, which recognizes brands that are driving customer loyalty and successfully navigating today’s complex and evolving landscape. 
 
Winners will be selected by attendees at Loyalty360’s Loyalty Expo, taking place May 20-22 in Orlando, FL. For more information about the event and to view the full list of speakers, visit LoyaltyExpo.com. 
Awards will be presented across multiple categories, each highlighting a key pillar of how brands engage with and serve their customers. In addition, top-performing finalists will be considered for the prestigious 360-Degree Award, which honors overall excellence and leadership in customer loyalty over the past year. 
 
Mark Johnson, CEO of Loyalty360, said, “We continue to be impressed by the caliber of entries we received for this year’s Loyalty360 Awards. The finalists represent some of the most forward-thinking and impactful customer loyalty strategies in the market today. We look forward to celebrating their achievements and the innovation they bring to the customer loyalty space.” 
 
Carly Stemmer Ivory, Senior Vice President and Research Analyst at Loyalty360, notes that brands will share learnings, successes, and passion with attendees as a part of the final voting round during Loyalty360's Loyalty Expo. 
 
“These finalists aren’t just leading loyalty programs, they’re shaping the future of how brands build meaningful, long-term relationships with their customers. We're excited to showcase their stories and strategies during the final round of voting at this year’s Loyalty Expo.” 
 
As part of this year’s program, five award categories — B2B Customer Loyalty, Corporate Social Responsibility and Loyalty, Employee Engagement and Impact, Global Loyalty Program, and Co-Brand/Private Label Credit Card Offerings — will be presented virtually prior to the in-person event beginning on May 20. These virtual presentations are available exclusively to Loyalty360 members, Loyalty Expo conference registrants, and Loyalty360 Award finalists. 
 
Finalists for the 2025 Loyalty360 Awards include: 
 
B2B Customer Loyalty: 

  • Chime 
  • DataArt 
  • ExxonMobil 
  • Bank of America 
 
Corporate Social Responsibility and Loyalty:  
  • TELUS 
  • Tropical Smoothie Café 
  • AARP 
 
Employee Engagement and Impact: 
  • American Eagle 
  • Bank of America 
  • Weigel’s 
  • Fleet Feet 
  • Saskatchewan Indian Gaming Authority (SIGA) 
 
Global Loyalty Program: 
  • Deutsche Telekom 
  • Emirates 
 
Co-Brand/Private Label Credit Card Offerings: 
  • Blain’s Farm & Fleet 
  • American Eagle 
 
Brand-to-Brand Program Partnerships: 
  • Burger King 
  • Petro-Canada 
  • Bath & Body Works 
  • Hilton 
  • Bank of America 
 
Customer Loyalty Transformation: 
  • Tractor Supply Co.  
  • Fleet Feet 
  • Merz Aesthetics 
  • Papa Johns 
  • Nahdi Medical Company 
 
Customer Analytics, Insights, and Metrics:  
  • Food Lion 
  • Royal Bank of Canada 
  • Hilton 
  • QDOBA 
 
Creative Campaign and Communications:  
  • Certified Angus Beef 
  • Thriftbooks 
  • Royal Bank of Canada 
  • Weigel’s 
  • Cleveland Cavaliers 
 
Customer Loyalty Strategy: 
  • BP 
  • Virginia Lottery 
  • Lowes 
  • Whataburger 
 
Loyalty Program Design: 
  • NASCAR 
  • Bank of America 
  • Church’s Texas Chicken 
  • Viva Aerobus 
  • Bath & Body Works 
 
Technology and Trends: 
  • Thriftbooks 
  • HTeaO 
  • Hilton 
  • Portillos 
  • Loblaw 
 
Offer, Incentive, and Reward Design:  
  • Blain’s Farm and Fleet 
  • The Vitamin Shoppe 
  • QDOBA 
  • BP 
 
Customer Experience Strategy: 
  • Tropical Smoothie Cafe 
  • The Vitamin Shoppe 
  • Petro-Canada 
  • Emirates 
     
Personalization Strategy and Innovation: 
  • Nahdi Medical Company 
  • Royal Bank of Canada 
  • Food Lion 
  • Cleveland Cavaliers 
  • VIP Nation 
 
Excellence in Gamification 
  • Chipotle 
  • The Vitamin Shoppe 
  • Papa Johns 
  • Weigel’s 
  • Burger King 
 
New Loyalty Program Launch 
  • Church’s Texas Chicken 
  • Saskatchewan Indian Gaming Authority (SIGA) 
  • HTeaO 
  • Lowe’s 
  • Marcus Theatres 
 
Conference registration is still open for Loyalty360’s Loyalty Expo. Don’t miss the opportunity to learn from leading brands and see the award winners announced live! 

For more information about the Loyalty360 Awards or conference, contact carlystemmer@loyalty360.org or visit loyaltyexpo.com. 
 
About Loyalty360 
 
Loyalty360 is the only objective community for customer loyalty, which seeks to encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers representing some of the best voices that the customer loyalty industry has to offer. Visit us at Loyalty360.org or follow us @Loyalty360. 
 

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