El Pollo Loco is celebrating its 50th anniversary with a comprehensive brand refresh set to launch on May 15, 2025. This initiative, introduced under CEO Liz Williams, encompasses a new tagline, “Let’s Get Loco,” and a revamped visual identity across digital and in-store platforms. The refresh aims to unify customer experiences through updated color schemes, fonts, and layouts, reinforcing the brand’s commitment to quality and its signature fire-grilled chicken. A new advertising campaign will highlight this....