[Podcast] Loyalty360 Webinar Series: The Seven Deadly Survey Sins – and How to Avoid Them

  • May 08 2015
  • Resource: Multimedia
  • Verint

Face it – most CX programs start with surveys, so why not avoid the most common mistakes before you ramp up your program?  We’ll give you best practices for question design and deployment techniques, all the way through to...Read More

[Podcast] Loyalty360 Webinar Series: Beyond Surveys Tackling the Multi-Channel World of Customer Feedback

  • May 08 2015
  • Resource: Multimedia
  • Verint

Surveys are great resources, but they’re only part of a comprehensive CX program. Learn about the options you have to tune into customers in a multi-channel world of surveys, chat sessions, email, social media postings and SMS.Speakers...Read More

[Podcast] Loyalty360 Webinar Series: Time to Get Personal – Tips to Personalize Your Customer Journey

  • May 08 2015
  • Resource: Multimedia
  • ResponseTek

Effectively collecting feedback is the first step in a successful customer experience program. Without meaningful feedback, it’s next to impossible to gauge satisfaction rates or identify areas to improve and actions to take. But too often...Read More

[Podcast] Loyalty360 Webinar Series: Resolving Five Tensions on the Evolution to Brand Loyalty

  • May 08 2015
  • Resource: Multimedia
  • Bond Brand Loyalty

The past year saw an increasing number of consumers opt-in to a variety of different loyalty programs. The Loyalty Report 2015 study shows consumers overwhelmingly agree that loyalty programs are worth the effort, and it appears the...Read More

[Podcast] Loyalty360 Webinar Series: Elevate Engagement to Unlock the Potential of Your Loyalty Program

  • May 08 2015
  • Resource: Multimedia
  • Deluxe Rewards

Today, customers have more information, more options, and more control over the buying process than ever before. As a result, you must dedicate even more effort and resources to acquiring, engaging, and retaining your customers.Loyalty programs...Read More

[Podcast] Loyalty360 Webinar Series: Mind the Intelligence Gap: Get on Track to Earning Customer Loyalty

  • May 07 2015
  • Resource: Multimedia
  • Clutch

As we get on board with loyalty initiatives have we actually taken the time to understand our customers to deliver effective programs? While most organizations have a wealth of customer data, few Marketers are able to use it effectively, seeing it...Read More

[Podcast] Loyalty Management Series: Surprising and Delighting Customer to Loyalty

  • May 06 2015
  • Resource: Multimedia
  • Naomi Kasolowsky, dunnhumby

This episode of the Loyalty Management podcast series is titled "Surprising and Delighting Customer to Loyalty", written by Naomi Kasolowsky of dunnhumby. Loyalty programs are frequently clustered into “types.”...Read More

[Loyalty Expo Showcase Session] Why “Points as a True Currency” May Be the Most Important Evolutionary Shift in Loyalty Marketing History and How You Can Capitalize On It

  • May 04 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loylogic

The loyalty industry is presently in the midst of a major transformation. The traditional model of earning points to be redeemed within your catalog is rapidly being replaced with programs offering their members greater flexibility in their reward...Read More

[Loyalty Expo 2015] Deepening Customer Engagement throughout the Lifecycle with Personalized Video Experiences

  • May 04 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Mutual of Enumclaw & SundaySky

The current state of the insurance market is characterized by eroding customer loyalty and ballooning marketing spend. This has led to increased pressure on insurers to innovate and transform their businesses, not only to retain policyholders but...Read More

[Loyalty Expo 2015 Showcase Session] The Relations Matter. Create the Best Win-Win Loyalty Ecosystem

  • May 04 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • PayBay

When Simonetta founded Paybay in 2007 he was thinking to create a new ecosystem where the Digital would have been the core of the relationship among customer, merchant and brand, in order to customize the best Loyalty experience ever. It is the...Read More

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