[Podcast] Loyalty Management Series: Programs Worth Launching

  • March 10 2015
  • Resource: Multimedia
  • Naomi Kasolowsky, dunnhumby

This episode of the Loyalty Management podcast series is titled "Programs Worth Launching", written by Naomi Kasolowsky of dunnhumby. Some of the most common client concerns and questions we help to solve relate to loyalty...Read More

[Podcast] Loyalty Management Series: Eliminating the “Graffiti” in Your Customer Experience Program

  • February 25 2015
  • Resource: Multimedia
  • Nancy Porte, Verint

This episode of the Loyalty Management podcast series is titled "Eliminating the “Graffiti” in Your Customer Experience Program", written by Nancy Porte of Verint.There’s no disputing the fact that executive...Read More

[Podcast] Loyalty Management Series: Way of the Future: An Integrated Approach to Customer Loyalty Strategies

  • February 25 2015
  • Resource: Multimedia
  • Clay Walton-House, Lenati

This episode of the Loyalty Management podcast series is titled "Way of the Future: An Integrated Approach to Customer Loyalty Strategies", written by Clay Walton-House of Lenati.Developing customer loyalty strategies in the modern...Read More

The CRM (K-RM) Story (Kelloggs Relationship Marketing)

  • June 17 2013
  • Resource: Multimedia
  • Dan Keller – VP, CRM & Loyalty, Kelloggs & Maria Keller –Director CRM & Loyalty, IT Digital Marketing

How do you make a loyalty program work when the economics are built on a $3 box of cereal or crackers? And, what are the challenges in running a program with 800 SKUs?  In this session you will hear how Kellogg’s IS building an engaging...Read More

Engagement, Voice of Customer, and Customer Experience Management Are The Three Most Important Stepping Stones In The Journey to Loyalty

  • May 16 2011
  • Resource: Multimedia
  • Mark Johnson, Loyalty 360

Mark Johnson, CEO - Loyalty 360 - The Loyalty Marketer's Association"Engagement," "Voice of the Customer" and "Customer Experience Management" should be center stage in any CMO’s lexicon.   Yet, in...Read More

Point-of-Sale Loyalty: The Last Mile in Loyalty

  • February 04 2011
  • Resource: Multimedia
  • Panel Discussion

Powerful market dynamics are bringing us to an inflection point in customer engagement and loyalty marketing:Traditional rewards programs are becoming commoditizedCustomers have more choices than everRetailers are more sensitive than ever about...Read More

Merchant Networks and Critical Mass

  • November 17 2009
  • Resource: Multimedia

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[Video] Thought Leadership Series: Interview with Eoin Comerford | Moosejaw

  • September 21 2015
  • Resource: Multimedia
  • Loyalty360

Eoin Comerford, President and CEO of Moosejaw, talks about how the outdoor recreational, apparel, and gear company strives to make customer engagement just as much fun as trail hiking and mountain climbing. Read More

[Video] Loyalty360 Thought Leadership Series: Robert Mariano | Raley's

  • September 14 2015
  • Resource: Multimedia
  • Loyalty360

Robert Mariano, Director of Digital Strategy & Customer Engagement at Raley's Family of Fine Stores, talks about how the family-owned supermarket chain takes a genuine consumer-centric approach to offer a superb customer experience. Read More

"Give Your Loyalty Program an Annual Physical with a Loyalty HealthCheck": Webinar Preview with Aimia

  • September 14 2015
  • Resource: Multimedia
  • Loyalty360

Loyalty360 sat down with Aimia's Manu Sarna and Jesse Grittner, who gave a preview of their upcoming webinar titled "Give Your Loyalty Program an Annual Physical with a Loyalty HealthCheck." For more details on this free webinar or...Read More

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