Videos & Podcasts

Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with organizational strategy and purpose.  Without this alignment, it is virtually...Read More

Brand loyalty is undergoing a major transition. More than ever before, customers are continually reevaluating their brand choices and carefully discerning which are truly worthy of their scarce dollars and even scarcer "attention currency...Read More

It is no longer a point of debate whether it’s important for organizations to deliver highly relevant and personalized customer experiences on every channel. The question facing us today is what exactly is a great customer experience and how...Read More

Journey mapping is an interactive approach to discover what customers truly want – the critical moments of truth – that drive business success and customer loyalty. Using multiple points of views (customers, employees, partners), it...Read More

Words possess the power to lift you up—and break you down. Especially the words of your customers. Regardless of sentiment, they relay an important message about your brand. Companies equipped to properly listen and act on these...Read More

This episode of the Loyalty Management podcast series is titled "Programs Worth Launching", written by Naomi Kasolowsky of dunnhumby. Some of the most common client concerns and questions we help to solve relate to loyalty...Read More

This episode of the Loyalty Management podcast series is titled "Eliminating the “Graffiti” in Your Customer Experience Program", written by Nancy Porte of Verint.There’s no disputing the fact that executive...Read More

This episode of the Loyalty Management podcast series is titled "Way of the Future: An Integrated Approach to Customer Loyalty Strategies", written by Clay Walton-House of Lenati.Developing customer loyalty strategies in the modern...Read More

How do you make a loyalty program work when the economics are built on a $3 box of cereal or crackers? And, what are the challenges in running a program with 800 SKUs?  In this session you will hear how Kellogg’s IS building an engaging...Read More

Mark Johnson, CEO - Loyalty 360 - The Loyalty Marketer's Association"Engagement," "Voice of the Customer" and "Customer Experience Management" should be center stage in any CMO’s lexicon.   Yet, in...Read More