2015 Engagement & Experience Expo Preview: Artemio Garza | Meineke

  • September 08 2015
  • Resource: Multimedia
  • Loyalty360

Artemio Garza, Chief Marketing Officer of Meineke, will present an upcoming session titled, “Delivering High Performance, Personalized Brand Experiences to Customers” at Loyalty360's Engagement & Experience Expo. November 9th...Read More

2015 Engagement & Experience Expo Preview: Al Perkinson | Costa Sunglasses

  • September 03 2015
  • Resource: Multimedia
  • Loyalty360

Al Perkinson, VP of Marketing for Costa Sunglasses, will present an upcoming session titled, “The Lens of CX - An Optical Perspective on Building Communities and Customer Experience from the Ground Floor” at Loyalty360's Engagement...Read More

[Video] Thought Leadership Series: Interview with Clarence Chia, FIJI Water

  • August 27 2015
  • Resource: Multimedia
  • Loyalty360

Clarence Chia, Vice President of Marketing for FIJI Water, talks about how the brand drives customer engagement by offering products and services that match the lifestyles of its customers.Read More

[Video] Thought Leadership Series: Robert McClarin, 7-Eleven

  • August 19 2015
  • Resource: Multimedia
  • Loyalty360

Robert McClarin, Loyalty CRM Marketing Technologist for 7-Eleven, talks about how the iconic brand builds customer loyalty through a mix of great products, unique promotions, and responsive customer engagement. Read More

[Video] Thought Leadership Series: Interview with Tom Barton, Klein Tools

  • August 11 2015
  • Resource: Multimedia
  • Loyalty360

Tom Barton, Klein Tools Product Marketing Manager, talks about how the brand has managed an extremely loyal group of professional customers for generations, and how it plans to continue engaging customers for generations to come.Read More

[Podcast] Loyalty Management Series: Customer Journey Mapping: Building CX Maturity and Momentum

  • August 10 2015
  • Resource: Multimedia
  • Nancy Porte, Verint

This episode of the Loyalty Management podcast series is titled "Loyalty Programs as a Barrier to Exit – More than Just a Monetary Reward", written by Nancy Porte of Verint.Two years ago, I was part of an effort to create, develop and...Read More

[Video] Thought Leadership Series: Interview with Jim Cavale, Iron Tribe Fitness

  • July 29 2015
  • Resource: Multimedia
  • Loyalty360

Jim Cavale, President of Iron Tribe Fitness, talks about how an immersive culture and exceptional customer experience has helped the brand become one of the fastest growing companies in America. Read More

[Video] Thought Leadership Series: Kristi Gole, Global Hotel Alliance

  • July 22 2015
  • Resource: Multimedia
  • Loyalty360

In this edition of the Loyalty360 Thought Leadership Series, Kristi Gole, Director of Loyalty Marketing for Global Hotel Alliance, talks about how the brand’s award winning loyalty program DISCOVERY engages over 5 million members across...Read More

[Video] Thought Leadership Series: Interview with Glen MacDonell, Best Western

  • July 13 2015
  • Resource: Multimedia
  • Best Western

In this edition of the Loyalty360 Thought Leadership Series, Glen MacDonell, Managing Director of Marketing Programs for Best Western, talks about how the brand’s proactive and focused approach to customer engagement has built a very...Read More

[Video] Thought Leadership Series: James Brady of General Motors

  • July 06 2015
  • Resource: Multimedia
  • Loyalty360

In this edition of the Loyalty360 Thought Leadership Series, James Brady, Director of Global Strategy and Development for Customer Experience for General Motors, talks with Loyalty360 about how the innovative automaker connects and engages...Read More

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