[Expo Video] Scottrade and Understanding the Customer Journey: When Segmentation Isn’t Enough

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Scottrade, EffectiveUI

By nature, Scottrade, Inc., a leading investing services firm clearly focused on numbers, had ample data and information on its clients from a UX and marketing research standpoint. As the company worked to enhance its strategic vision for client...Read More

[Expo Video] The Customer Experience: Creating Emotional Connections that Drive Financial Results - A Joint Perspective by Gallup and Loyalty360

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Gallup, Loyalty360

Customer Experience is more than just a buzz word - it's a critical leg of the journey to customer loyalty. Brands are grappling to understand the new technologies and proper frameworks that should be utilized to enhance the customer...Read More

[Expo Video] End-to-End Engagement: Going from Lead Nurturing to Studying Abroad

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Gold Mobile

 Consumer engagement isn’t just about lead generation, customer service, or the tools you use; programs require a mixture of all three and more to be successful. In End-to-End Engagement, we’ll explore how mobile engagement...Read More

[Expo Video] Multiplying the Power of Experience and Engagement

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Epsilon

 The combination of experience and engagement is not a 1+1 proposition. The elements of experience and engagement multiply exponentially - in a way that's more transformational than incremental. So how can brands connect how...Read More

[Expo Video] Innovate to Elevate, A Discussion with the Loyalty360 CX Award Winners

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Ford, Hilton Worldwide, AARP, Safelite Autoglass

 The winners of the inaugural Loyalty360 CX Awards have at least one thing in common: they are using innovative tools and techniques to elevate the customer experience. These companies have overcome common roadblocks, such as earning...Read More

[Expo Video] The Importance of Engaging Your Most Loyal Customers

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Clutch

 The key to customer engagement is treating every customer as a VIP and motivating them through targeted messaging, preferred services and rewards to eventually become a true VIP. After purchasing the 77 Kids brand from American Eagle...Read More

[Expo Video] The CX Loyalty Connection

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Lenati

 In the fields of Customer Experience and Loyalty, professionals often express the value they bring a team in terms of customer engagement over time. Both disciplines aim to develop a deep, long-term relationship with the customer and in turn...Read More

Break the Endless Cycle of Discounting: 5 Approaches to Brand Loyalty

  • November 25 2014
  • Resource: Multimedia
  • Loyalty360

 When it comes to true brand loyalty, emotional decisions trump rational ones every time. Join Bond Brand Loyalty as it discusses what it takes to elevate your loyalty strategy from mere discounting, to consistent repeat action.On December 4,...Read More

[Podcast] Why Customer Personas Matter in Loyalty Rewards Programs

  • November 25 2014
  • Resource: Multimedia
  • Mac Fisher

This interview was conducted by Clark Buckner from TechnologyAdvice.com (they offer a top list of customer loyalty programs, resources for employee teaching games and innovative employee programs, and much more).In a roundtable discussion of...Read More

[Engagement Expo 2014] Multiplying the Power of Experience and Engagement

  • November 14 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Andrew Frawley, President, Epsilon

The combination of experience and engagement is not a 1+1 proposition. The elements of experience and engagement multiply exponentially - in a way that's more transformational than incremental. So how can brands connect how consumers feel...Read More

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