[Expo Video] How Starbucks Builds a Better Customer Experience - in the Cafe, on your Phone and in your Car

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Starbucks, Lenati

Paul Conder, Principal and Customer Experience lead at Lenati LLC - will discuss how to create a holistic customer experience in all aspects of your business; connecting creative, customer insights, analytics, measurement and testing with sales...Read More

[Expo Video] Express on the Role of Customers in Omnichannel Strategy

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Express, InMoment

Is the realization of omnichannel customers keeping you up at night? Jim Kaniaris, VP of Customer Experience at fashion retail icon Express, knows how you’re feeling. During this deep-dive conversation led by Lonnie Mayne...Read More

[Expo Video] Beyond Satisfaction: Ford’s Pursuit of Loyalty

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Ford Motor Company

The automotive industry has been focused on customer satisfaction for over 30 years. Automakers measure it meticulously, often relying on third parties who rank each brand on a scale of customer satisfaction. Yet, despite all the measurement,...Read More

[Expo Video] Guests Are Forced to Earn Our Loyalty: What’s Wrong with This Picture?

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Red Lion Hotels Corporation

Since travel business loyalty programs launched in 1980 and hotel programs soon after in 1982, the engagement and loyalty game has changed. Red Lion Hotels Corporation (RLHC) has decided to put the customer experience first by moving away...Read More

[Expo Video] Putting the Customer Front and Center: Building the Consumer Insights Function at Orbitz Worldwide

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Orbitz

Four years ago, Orbitz began to dramatically increase focus on the customer by launching a centralized Consumer Insights function. Since it was established, the Consumer Insights function has integrated the voice of the customer into many areas of...Read More

[Expo Video] Scottrade and Understanding the Customer Journey: When Segmentation Isn’t Enough

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Scottrade, EffectiveUI

By nature, Scottrade, Inc., a leading investing services firm clearly focused on numbers, had ample data and information on its clients from a UX and marketing research standpoint. As the company worked to enhance its strategic vision for client...Read More

[Expo Video] The Customer Experience: Creating Emotional Connections that Drive Financial Results - A Joint Perspective by Gallup and Loyalty360

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Gallup, Loyalty360

Customer Experience is more than just a buzz word - it's a critical leg of the journey to customer loyalty. Brands are grappling to understand the new technologies and proper frameworks that should be utilized to enhance the customer...Read More

[Expo Video] End-to-End Engagement: Going from Lead Nurturing to Studying Abroad

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Gold Mobile

 Consumer engagement isn’t just about lead generation, customer service, or the tools you use; programs require a mixture of all three and more to be successful. In End-to-End Engagement, we’ll explore how mobile engagement...Read More

[Expo Video] Multiplying the Power of Experience and Engagement

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Epsilon

 The combination of experience and engagement is not a 1+1 proposition. The elements of experience and engagement multiply exponentially - in a way that's more transformational than incremental. So how can brands connect how...Read More

[Expo Video] Innovate to Elevate, A Discussion with the Loyalty360 CX Award Winners

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Ford, Hilton Worldwide, AARP, Safelite Autoglass

 The winners of the inaugural Loyalty360 CX Awards have at least one thing in common: they are using innovative tools and techniques to elevate the customer experience. These companies have overcome common roadblocks, such as earning...Read More

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