Videos & Podcasts

For years, the customer insights team was hidden in the back corner of the office amongst the cubicles and mainly used to provide some customer trivia for a presentation or internal website.  Over the last three years this small, but...Read More

Join American Airlines, BNSF Railway Company and partner Confirmit as they engage in a mini-panel discussion about how they garner the power of technology to better understand the voice of their customer, deliver valuable insights throughout their...Read More

Imagine having the opportunity to have a one on one chat with a true pioneer, visionary and legend in Voice of the Customer insight. Mark Johnson, CEO, Loyalty360 will do just that when he sits down with Dave Power, founder of the highly respected...Read More

Procter & Gamble’s Olay brand, its premiere beauty brand, was looking to launch a new product – Regenerist Eye & Lash Duo – and wanted to drive brand engagement through social and mobile channels. What better way to turn...Read More

When the Building Technologies Division of Siemens Industry, Inc., launched its Voice of the Customer (VOC) initiative Engineering Innovative Experiences in 2007, the primary focus was to increase customer loyalty and engagement. Since that time...Read More

You can’t create a lasting relationship with someone you have to be reintroduced to every time you meet. However, that’s the problem we were experiencing at Luxottica across our brands and retailers. We believe that data and customer...Read More

Our brand is 6 years old and with a small budget, social media was our Superman, Hulk and Mickey Mouse all rolled into one.  We learned alot over the years:It's not about money, it's about timeIt's not about us, it's about...Read More

Social Media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans.  We all want to...Read More

Most brands look to understand how loyal their customers are right now. Few think to understand how likely their customers are to enter into and develop a real relationship with their brand, or how to put a strategic plan in place to move from...Read More

Want to do more for your brand than just give away free stuff? Learn how to evolve a rewards program in to an “engagement” program that develops brand advocates. The Prevacid(R)24HR Perks Program has evolved through the years, starting...Read More