[Expo Video] The Importance of Engaging Your Most Loyal Customers

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Clutch

 The key to customer engagement is treating every customer as a VIP and motivating them through targeted messaging, preferred services and rewards to eventually become a true VIP. After purchasing the 77 Kids brand from American Eagle...Read More

[Expo Video] The CX Loyalty Connection

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Lenati

 In the fields of Customer Experience and Loyalty, professionals often express the value they bring a team in terms of customer engagement over time. Both disciplines aim to develop a deep, long-term relationship with the customer and in turn...Read More

Break the Endless Cycle of Discounting: 5 Approaches to Brand Loyalty

  • November 25 2014
  • Resource: Multimedia
  • Loyalty360

 When it comes to true brand loyalty, emotional decisions trump rational ones every time. Join Bond Brand Loyalty as it discusses what it takes to elevate your loyalty strategy from mere discounting, to consistent repeat action.On December 4,...Read More

[Podcast] Why Customer Personas Matter in Loyalty Rewards Programs

  • November 25 2014
  • Resource: Multimedia
  • Mac Fisher

This interview was conducted by Clark Buckner from TechnologyAdvice.com (they offer a top list of customer loyalty programs, resources for employee teaching games and innovative employee programs, and much more).In a roundtable discussion of...Read More

[Engagement Expo 2014] Multiplying the Power of Experience and Engagement

  • November 14 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Andrew Frawley, President, Epsilon

The combination of experience and engagement is not a 1+1 proposition. The elements of experience and engagement multiply exponentially - in a way that's more transformational than incremental. So how can brands connect how consumers feel...Read More

[Engagement Expo 2014] How Starbucks Builds a Better Customer Experience - in the Cafe, on your Phone and in your Car

  • November 14 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Paul Conder, Principal, Customer Experience Practice, Lenati LLC

Paul Conder, Principal and Customer Experience lead at Lenati LLC - will discuss how to create a holistic customer experience in all aspects of your business; connecting creative, customer insights, analytics, measurement and testing with sales...Read More

[Engagement Expo 2014] The CX Loyalty Connection

  • November 14 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Paul Conder, Principal, Customer Experience Practice, Lenati LLC

In the fields of Customer Experience and Loyalty, professionals often express the value they bring a team in terms of customer engagement over time. Both disciplines aim to develop a deep, long-term relationship with the customer and in turn...Read More

[Engagement Expo 2014] The Customer Experience: Creating Emotional Connections that Drive Financial Results - A Joint Perspective by Gallup and Loyalty360

  • November 14 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Jordan Katz, Senior Managing Consultant, Gallup & Mark Johnson, CEO & CMO, Loyalty360

Customer Experience is more than just a buzz word - it's a critical leg of the journey to customer loyalty. Brands are grappling to understand the new technologies and proper frameworks that should be utilized to enhance the customer...Read More

[Engagement Expo 2014] Beyond Satisfaction: Ford’s Pursuit of Loyalty

  • November 14 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Andrew Ashman, Lincoln Client Experience Manager, Ford Motor Company

The automotive industry has been focused on customer satisfaction for over 30 years. Automakers measure it meticulously, often relying on third parties who rank each brand on a scale of customer satisfaction.  Yet, despite all the measurement...Read More

[Engagement Expo 2014] Increasing Brand Engagement Through Behavioral Economics

  • November 14 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Christa Berry, United Way for Greater Austin & Christian Goy, The Behavioral Science Lab

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to generate a positive, lasting experience. But...Read More

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