[Loyalty Expo 2014 Podcast] Tuning In and Turning On: Cultivating Customer Engagement Data to Drive Loyalty

  • January 19 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Hard Rock International & Brierley + Partners

As brands seek to expand their single view of customer data solutions to cover all interaction nodes on the customer journey map, strategies are needed to ensure engagement data are being captured in an optimal manner, allowing marketers to craft...Read More

[Loyalty Expo 2014 Podcast] A New Frontier in Loyalty: Why Non-traditional Industries are Now Embracing Loyalty as a Competitive Differentiator

  • January 19 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Johnson & Johnson and Maritz Loyalty Marketing

Loyalty is a deeply entrenched marketing tool for financial institutions, retailers, airlines and hotels.  However, until recently loyalty really wasn’t on the radar for marketers in key industries such as: consumer packaged goods (CPG)...Read More

[Loyalty Expo 2014 Podcast] Enhancing Loyalty and Retention by Turning Every Customer Into a Fan

  • January 19 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Saskatchewan Roughriders Football Club & 7 Star Service

Research proves that customers who have a better experience come back for more and that satisfied customers can become your best marketing tool.  But how do you lead your workforce to create those compelling experiences?  How does the...Read More

[Loyalty Expo 2014 Podcast] Testing 1,2,3…4,5,6: 9 Lessons Learned From 6 Loyalty Pilots

  • January 19 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Bloomin' Brands and Paytronix

In this session Bloomin’ Brands’ VP of Marketing Services, Desmond Edwards and loyalty technology provider, Paytronix’ Andrew Robbins will share real-life lessons learned from loyalty pilots launched by some of the nations’...Read More

[Expo Video] The Loyalty360 CX Awards Ceremony

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty360

Loyalty360 would like to congratulate the winners of the inaugural Loyalty360 CX Awards presented at the 4th annual Loyalty360 Engagement & Experience Expo in Dallas, Texas.Loyalty360 CX AwardsRead More

[Expo Video] Internet of Things: Increasing Consumer Engagement in a Digitized World

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Comarch

Join this session to learn about and discuss:- Available IoT tech (e.g., geofencing, micro-location, BLE, GPS, WiFi, etc.)- How IoT tech can impact CX:Getting noticed in a digitally crowded environmentIncreasing real-time customer engagement using...Read More

[Expo Video] Increasing Brand Engagement Through Behavioral Economics

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • United Way for Greater Austin, The Behavioral Science Lab

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to generate a positive, lasting experience. But...Read More

[Expo Video] Loyalty Doesn’t Stand Alone

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Young America

Most loyalty programs are focused on customer retention.  But, as part of loyalty, advocacy deserve more than lip service.  YA showcases the strong connection between loyalty and advocacy, best practices and program examples that should...Read More

[Expo Video] Case Study: How ANZ Tapped Real-Time Customer Feedback to Implement Changes that Recovered $Billions in Lost Loans

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • ANZ

With more than 47,000 employees, ANZ provides banking and financial services to approximately 8 million customers across 33 global markets from its Australian headquarters.  With an aggressive goal of being the best connected, most respected...Read More

[Expo Video] How to Enable Change in Customer (and Associate) Centricity

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • AT&T

Most every organization understands how important it is to be customer centric. But actually embedding the customer experience into the fabric of an organization, ensuring that is a priority and driving force, is another story.Learn how to set the...Read More

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