Videos & Podcasts

As we get on board with loyalty initiatives have we actually taken the time to understand our customers to deliver effective programs? While most organizations have a wealth of customer data, few Marketers are able to use it effectively, seeing it...Read More

This episode of the Loyalty Management podcast series is titled "Surprising and Delighting Customer to Loyalty", written by Naomi Kasolowsky of dunnhumby. Loyalty programs are frequently clustered into “types.”...Read More

The loyalty industry is presently in the midst of a major transformation. The traditional model of earning points to be redeemed within your catalog is rapidly being replaced with programs offering their members greater flexibility in their reward...Read More

The current state of the insurance market is characterized by eroding customer loyalty and ballooning marketing spend. This has led to increased pressure on insurers to innovate and transform their businesses, not only to retain policyholders but...Read More

When Simonetta founded Paybay in 2007 he was thinking to create a new ecosystem where the Digital would have been the core of the relationship among customer, merchant and brand, in order to customize the best Loyalty experience ever. It is the...Read More

London Heathrow is the world’s second-busiest international airport and Europe’s premier gateway to North America. It operates some of the world’s most valuable retail space, with over 150 commercial partners comprising outlets...Read More

The AngieCash loyalty program incents Angie’s List’s members to perform valuable activities, such as writing a review, referring a friend, buying a product or service, renewing or upgrading a membership, etc. Launched in 2013, the...Read More

In this fast-moving session, Cogensia will share 10 ideas in 20 minutes on how to make your loyalty program targeted, personalized, and relevant. Learn how to use data to engage your customers, drive more relevant offers, and ultimately...Read More

No matter your industry, whether it’s consumer products, hospitality, financial services, or publishing, how you transact and reward your consumers should depend on the person and not just the device that they carry. As specialists in...Read More

Reinvented travel loyalty programs are the disruptors of 2015. With the landscape constantly evolving and more competitive than ever, RLHC recognized the loyalty game has forever changed.  Guest recognition is the new loyalty.  Modeled...Read More