Videos & Podcasts

Today, the True Value Rewards program is a key driver of success, delivering value to customers that compliments great in-store service and advice.  The program drives quantifiable customer engagement and allows True Value to differentiate...Read More

This session will focus on one of the key the challenges faced by every brand – how to expand a customer’s lifetime value beyond a select set of core products.Specifically, this session will highlight the challenges of Harley-Davidson,...Read More

This session will provide an insight into how mobile, data, receipt processing and social media are creating new opportunities for consumer goods companies to reward both purchase and non-purchase behavior, while at the same time collecting data...Read More

As loyalty program tactics evolve and technology becomes more sophisticated, brands need to take a step back and remember the basics: success (or failure) resides in the ability to not only leverage customer data, but feed the right data into day...Read More

Rewarding the best customers and engaging them through a personalized marketing program can drive increased loyalty and retention, resulting in significant sales growth. While retailers traditionally focus on driving growth through new...Read More

The competition is fierce for customer loyalty in the hotel industry. With no shortage of choices for where to rest their heads away from home, more business and leisure travelers are choosing Best Western. In fact, the company has received...Read More

If you are a retailer looking to loyalty to deliver business outcomes, this workshop is for you. Join us for a no-nonsense panel discussion in which you will learn how Hot Topic and Kirkland’s have each launched recent successful omnichannel...Read More

Loyalty Marketing as a discipline is centered upon the pursuit of improving customer satisfaction and behavioral loyalty, an end goal that requires deep insights into the customer, and an ability to create experiences that influence customer...Read More

We all know that customer engagement is primarily emotional.  If rewards programs are designed as a rational means for creating customer loyalty, does this mean that these customers are actually engaged? What is the...Read More

One of the biggest challenges facing organizations is the need to maximize customer engagement and increase revenue while minimizing the cost of delivering an outstanding customer experience—across all communication channels. Organizations...Read More