Videos & Podcasts

The competition is fierce for customer loyalty in the hotel industry. With no shortage of choices for where to rest their heads away from home, more business and leisure travelers are choosing Best Western. In fact, the company has received...Read More

If you are a retailer looking to loyalty to deliver business outcomes, this workshop is for you. Join us for a no-nonsense panel discussion in which you will learn how Hot Topic and Kirkland’s have each launched recent successful omnichannel...Read More

Loyalty Marketing as a discipline is centered upon the pursuit of improving customer satisfaction and behavioral loyalty, an end goal that requires deep insights into the customer, and an ability to create experiences that influence customer...Read More

We all know that customer engagement is primarily emotional.  If rewards programs are designed as a rational means for creating customer loyalty, does this mean that these customers are actually engaged? What is the...Read More

One of the biggest challenges facing organizations is the need to maximize customer engagement and increase revenue while minimizing the cost of delivering an outstanding customer experience—across all communication channels. Organizations...Read More

Ready to take a deep dive into how your loyalty program is performing?  In this working session, we’ll roll up our sleeves and review the processes for selecting the data types that are going to make your communications relevant and...Read More

How do you know when it’s time for a new value proposition for your  credit card or loyalty program? What is the process to create a customized value proposition that succeeds in fulfilling your strategic goals as well as delighting...Read More

We present a framework through which brands can tie and incorporate customer-centric data at each quantifiable inflection point on the journey map. A scalable ‘data audition’ process allows marketers to sample from all APIs and sources...Read More

This episode of the Loyalty Management podcast series is titled "Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed", written by Clay Walton-House of Lenati.For loyalty marketers today, approaching loyalty strategy in...Read More

This episode of the Loyalty Management podcast series is titled "Journey Mapping Has a New Customer – The Marketing Department", written by Nancy Porte of Verint.There is no denying that consumers are in charge of the way...Read More