Videos & Podcasts

Alex Tavera, Senior Manager of Loyalty Consulting at Aimia, talks about the new TRIPPS Segmentation Software, a powerful and easy to use tool to drive consumer insights based behavioral transaction data. Alex Tavera, Senior Manager of Loyalty...Read More

What is a stakeholder? In the customer experience discipline, stakeholders are individuals impacted by the actions taken in managing and improving the customer experience while providing necessary support for customer experience success.Who are...Read More

Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond storing credit card information.  We are now able to store, save, share coupons, boarding...Read More

With the holiday spirit upon us, there is more emphasis on consumer behaviors and drivers. However, as we look towards 2016, I find myself thinking about the fact that at the end of each day, aren’t we are all just human?  By this, I...Read More

Shawn Eby, VP of Operations at Taco John's International, talks about how Taco John’s, one of America’s leading quick serve Mexican restaurants, puts the customer experience at the heart of its guest-centric company culture.  Read More

If you’re still thinking about loyalty as a program, you are missing real opportunities with your customers and prospective customers. Loyalty no longer sits as a silo program within your marketing strategy. It’s an all-encompassing...Read More

I can’t think of a single time in my career when an executive has thought it a great idea to do something twice just for the fun of it. Investing twice, building twice, recruiting twice are not ideas that typically result in career glory...Read More

Loyalty marketers have spent decades testing and refining best practices for effective program financials models, earn-and-burn structures and the management of cost per point.    Rewards mix strategies have received far less attention....Read More

Presented on December 3rd at 1 P.M. ET Often when we think about Voice of the Customer programs we first think about customer feedback and customer experience in a care or support organization. At Intuit Small Business marketing we...Read More

Presented on November 19th at 1 P.M. ET Building loyalty has always been one of the most inherent objectives for brands, but challenges for effectively tracking purchases can hold back manufacturers from implementing loyalty programs. This is...Read More