Denny’s Pilots New Loyalty Program Denny’s is currently piloting a new points-based digital loyalty program, slated for full roll-out in the second half of 2025. Leveraging its existing database of roughly 5.5 million digital guests...Read More

Cinemark Holdings is reinforcing its position as a leader in theatrical entertainment by investing heavily in innovation, comfort, and overall guest satisfaction across its 500 global theaters. With 95% of surveyed guests reporting a positive...Read More

When Wallets Tighten, Loyalty Should Get Louder.Economic slowdowns are loyalty litmus tests. They expose which brands have real relationships and which just handed out discounts. The brands that win in a downturn aren’t the ones that spend...Read More

Flying Blue Elevates Loyalty Program Experience Through Partnership With Valuedynamx Flying Blue, the loyalty program of Air France-KLM, has unveiled a new era of member rewards by expanding its collaboration with Valuedynamx. Central to the...Read More

The Taco Bell Foundation recently announced its largest-ever annual grant of $28 million to almost 500 nonprofit organizations across the United States. The unprecedented funding, a $5 million increase from last year, highlights the Foundation...Read More

If you’ve been on social media over the past year or so, you’ve probably stumbled across True Classic, the rapidly growing D2C t-shirt company that’s gone viral. Everyone talks about their ads, but very few folks talk about...Read More

From late-night honey butter chicken biscuits to meme-worthy social engagement, Whataburger has cemented itself as a beloved brand with a fiercely loyal fan base. Founded in 1950 by Harmon Dobson in Corpus Christi, Texas, the company was built on...Read More

Wingstop's Smart Kitchen Resonates With Consumers and Enhances Customer EngagementWingstop is pursuing an ambitious vision of reaching a $3 million average unit volume (AUV) and over 6,000 locations across the U.S., and its new Smart Kitchen...Read More

S.L. Benfica has officially unveiled a bold strategy for Estádio da Luz, reimagining the stadium as a global benchmark for integrated sports and entertainment destinations. The ambitious redevelopment is designed to modernize facilities and...Read More

The Executive Perspectives series from Loyalty360 provides an in-depth look at the shared challenges and opportunities faced by customer loyalty leaders across industries. In today’s rapidly evolving marketing environment, brands must...Read More