CAVA’s First Impact Report Highlights Purpose-Driven Growth CAVA has published its first-ever Impact Report, spotlighting mission‑driven efforts across three core pillars: Heart, Health, and Humanity. Under Heart, the company invested in...Read More

Auntie Anne’s recently marked National Auntie Day by launching its most premium promotion yet: the GoldenBrown Card, offering winners a year of free pretzels and lemonade. Only three of these exclusive cards will be awarded, making them a...Read More

Managing distribution across hundreds or thousands of store locations isn’t just about signage, it’s about making sure the right materials get to the right place at the right time. Whether it's HR documents, training materials...Read More

While it’s difficult to believe today, email revolutionized digital marketing in the 1990s. As I described in the evolution of personalization post, email represented the first time that marketers could get immediate feedback on...Read More

ARM & HAMMER Launches Campaign Fueled by Consumer Insights ARM & HAMMER™ has launched its bold new campaign, The Whole Darn Arm, positioning itself not just as a helping hand but as a dependable force for carefully managing...Read More

American Airlines and Mastercardare extending their partnership, continuing almost 40 years of collaboration and commitment to deliver elevated travel experiences and more value. Under the new agreement, Mastercard will remain the exclusive...Read More

HTeaO Introduces Sparkling Innovation With Fizzy Refreshers and Energy Boosts Iced tea franchise HTeaO is making waves with a limited-time launch of Fizzy Refreshers, an effervescent twist on its popular Refresher drinks. Available from August 1...Read More

Loyalty360’s newly released 2025 State of Customer Loyalty Report takes a detailed look at how brands are evolving their customer loyalty strategies amid advances in technology, shifting customer expectations, and ongoing economic pressures....Read More

Mitch Walden, Senior Director of Digital and Loyalty at Scooter's Coffee, isn’t just overseeing a rewards program—he’s steering a loyalty transformation rooted in long-term growth, customer-centric innovation, and operational...Read More

Gamification isn’t just a trend—it’s a proven strategy for deepening engagement, increasing retention, and driving desired behaviors across industries. From frequent flyer programs to employee recognition platforms and fintech...Read More