Chipotle IQ Returns With Bigger Prizes and Extended Play for Rewards Program MembersChipotle Mexican Grill is bringing back its popular trivia game, Chipotle IQ, giving Chipotle Rewards members a chance to win free food and rewards points by...Read More

In a step toward reshaping the dining experience across the U.S., American Express and Toast have announced a multi-year partnership to integrate their technologies and elevate hospitality for both restaurants and diners. The partnership is...Read More

Traditionally, marketers have relied on A/B testing to optimize campaigns by changing one variable at a time. While still relevant and widely used, this method can be slow, limited, and resource-intensive. It often forces teams to test one idea at...Read More

As inflation, market volatility, and changing consumer behaviors persist, loyalty programs are undergoing rapid evolution. Brands are reevaluating how to create long-term engagement without relying solely on discounts. Loyalty360 spoke with...Read More

Little Caesars Partners With Uber Eats & Serve Robotics for Robotic Delivery in LALittle Caesars, the third-largest pizza chain in the U.S., is stepping into the world of autonomous delivery for the first time. The company has teamed up with...Read More

PENN Entertainment, Inc. is enhancing the ESPN BET Sportsbook experience with the introduction of FanCenter, a major new feature coming this summer. The innovative update is designed to blend users’ passion for fantasy football with...Read More

Customer loyalty is one of the most valuable assets a brand can cultivate, but when loyalty members go silent, they become more of a liability than a benefit. Nearly 50% of loyalty program members are inactive, which not only creates an...Read More

Fetch Launches Fetch American Express Card Fetch, the popular U.S. rewards app, is launching its first-ever credit card—the Fetch American Express® Card—powered by Imprint, set to debut in fall 2025. This new card offers an...Read More

JetBlue recently unveiled TrueBlue Travel™, a major rebrand and expansion of its travel booking platform, previously known as Paisly by JetBlue. This new platform better aligns with JetBlue’s loyalty program by enabling a seamless...Read More

Brands continue to face an economic climate that forces scrutiny into every marketing dollar spent. Meanwhile, consumers navigate their own financial uncertainties, becoming increasingly selective about where they invest discretionary income. In...Read More