As the first generation of true digital natives, Gen Z (ages 13–28) is reshaping what customer loyalty means. They don’t just expect programs to reward transactions; they want experiences that reflect their values, identities, and...Read More

Blanket discounts and one-size-fits-all customer incentives may bring in first-time buyers, but they rarely build lasting relationships. The most successful loyalty programs stay fresh and make customers feel like offers were made for ...Read More

Chipotle Takes to the Skies With New Drone Delivery Service “Zipotle”Chipotle Mexican Grill has introduced a new drone delivery option called “Zipotle” in partnership with Zipline, an autonomous drone technology platform...Read More

USAA and the NFL recently announced a long-term extension of their Salute to Service partnership, continuing a relationship that spans over 14 NFL seasons. The renewed collaboration reinforces their shared mission to honor and support military...Read More

Loyalty360 sat down with David Andreadakis, Chief Commercial Officer at Loyalty Juggernaut, for a wide-ranging discussion on the evolution of customer loyalty, the shifting role of providers, and why actionable data — not just data...Read More

Generative AI is reshaping the way loyalty programs deliver personalized travel experiences. By moving beyond rigid filter systems and into conversational, intent-based search, loyalty programs can create booking journeys that feel natural and...Read More

Amex Elevates Fan Experience at 2025 US Open with Exclusive Card Member PerksAmerican Express is celebrating its 33rd year as a partner of the US Open Tennis Championships by introducing a wide range of premium experiences for Card Members and...Read More

Frontier Airlines has introduced a limited-time offer granting Elite Gold status in its FRONTIER Miles loyalty program through December 2026 to members of select airline loyalty programs, including Southwest Rapid Rewards, JetBlue TrueBlue, Spirit...Read More

The era of passive loyalty is over. We’re now in a new phase—where brands must earn more than repeat purchases. Emotional allegiance, behavioral momentum, and economic contribution must all be cultivated across every customer...Read More

In this edition of Loyalty360’s Executive Spotlight, we speak with Erik Kapila, Director of Loyalty at Marcus Theatres. With over 25 years of experience spanning CPG, retail, and entertainment, Erik brings a wealth of knowledge in loyalty...Read More