Southwest Airlines Returns as Official SEC PartnerSouthwest Airlines has reaffirmed its role as the Official Airline of the Southeastern Conference (SEC), just in time for the 2025 college football season. The airline is expanding its game day...Read More

Throughout September, Petsense by Tractor Supply is partnering with K9s for Warriors to host a “20th Birthday PAWTY” to celebrate two decades of service to pets and pet lovers across rural America.  As a trusted specialty...Read More

7-Eleven has long been more than a stop for snacks or fuel, it’s a cultural touchpoint woven into everyday routines, from community gatherings to road-ready pit stops. With its new Roll-Up & Refuel™ campaign, the brand is leaning...Read More

Taking a more advanced approach to customer loyalty software allows forward-thinking teams to score relationships, not just transactions. The right relationship scoring activates data to build better customer loyalty programs that resonate across...Read More

MGM Resorts and Playtech Launch Live “Family Feud” Game Show from Las Vegas Casino FloorMGM Resorts International and its technology partner Playtech recently announced the expansion of their groundbreaking “Live from Vegas&rdquo...Read More

The NFL and Microsoft have extended their longstanding partnership, marking the beginning of a new phase focused on artificial intelligence. By integrating advanced tools like Microsoft Copilot and Azure AI, the NFL is enhancing various aspects of...Read More

In this edition of Leaders in Customer Loyalty: Industry Voices, Loyalty360’s Ethan Perry spoke with Jim Sturm, President of North America at Capillary Technologies, about the company’s aggressive growth strategy, its differentiators...Read More

As digital marketing evolves and consumer expectations rise, brands are being challenged to deliver faster, smarter, and more personalized experiences. That means rethinking your email marketing tech stack—not just as a group...Read More

Portillos Unveils Secret Menu for Loyalty MembersPortillo’s has launched a new secret menu that can only be accessed by members of its Portillo’s Perks loyalty program. The hidden offerings debut with two indulgent items, Chili Cheese...Read More

Hertz, one of the largest car rental companies, is adding a playful twist to the travel experience with the launch of its “Gold Squad,” a team of Golden Retrievers greeting travelers at airports nationwide. Timed to coincide with the...Read More