7-Eleven Launches Make My Day with $5k7-Eleven, Inc. has launched its Make My Day With $5K program, a year-long initiative that gives customers the chance to win $5,000 through the 7-Eleven and Speedway apps. Designed as a way to thank loyal...Read More

Hertz Car Sales recently announced a major nationwide expansion of its Hertz Rent2Buy® program, now available in over 100 cities. In line with growing consumer trends favoring a “try before you buy” approach, the company is...Read More

Are your “personalized” experiences still stuck in the past? If your brand waits hours to respond to a customer’s action, you’re already too late. Real-time personalization powered by tools like Hightouch lets you react...Read More

Chipotle Launches College Rewards Program and Dorm Collection With Urban Outfitters  Chipotle Mexican Grill is doubling down on its connection with Gen Z by launching its first-ever college loyalty program, Chipotle U Rewards. The exclusive...Read More

Saks Global, a leading multi-brand luxury retailer, has rolled out a fully personalized homepage experience on its website and mobile app. Initially introduced to just 5% of site traffic, the AI-driven homepage has now been deployed to 100% of...Read More

In the world of hospitality and entertainment, where luxury experiences and personalized services are paramount, MGM Resorts International stands out for its ability to blend world-class gaming with immersive experiences. With a portfolio that...Read More

Brands face an increasingly complex regulatory landscape. From CCPA and CPRA in California and GDPR in Europe to emerging state-level and international regulations, data collection and privacy requirements are constantly evolving. Non...Read More

Chuck E. Cheese Enhances Customer Engagement With Multilingual Music and AI-Powered “Chuckbot”Chuck E. Cheese is broadening its international reach by releasing its first full-length albums in Spanish and Arabic. Now available on major...Read More

Alaska Airlines and Hawaiian Airlines have officially launched a combined loyalty program called Atmos Rewards, replacing HawaiianMiles and expanding on the Alaska Mileage Plan. Although both airlines will continue to operate under their own brand...Read More

Most U.S. consumers join 19 loyalty programs—but only use 9. Is yours one of them? Learn how top brands are using incrementality to turn passive members into active spenders and drive serious growth—without chasing new customers.In...Read More