Saks Global, a leading multi-brand luxury retailer, has rolled out a fully personalized homepage experience on its website and mobile app. Initially introduced to just 5% of site traffic, the AI-driven homepage has now been deployed to 100% of visitors.
Designed to provide each shopper with a unique experience, the new interface uses machine learning to analyze real-time behaviors and preferences, tailoring the site’s content to better match customer interests. The initiative has significantly boosted performance metrics....