Ralph Lauren has unveiled Ask Ralph, a conversational AI feature integrated into the brand’s U.S. mobile app, designed to bring a personalized styling experience directly to shoppers. Running on Microsoft’s Azure OpenAI platform, the...Read More

To meet those pesky, every-changing customer expectations, marketers need time to think creatively. That’s where automation in a loyalty program platform can assist. Keeping track of what customers redeem, when and how takes constant...Read More

For over 120 years, ExxonMobil has been a trusted name in Egypt, offering high-quality lubricants and fuels through a vast network of more than 400 service stations and 250 Mobile One Centers. But as customer expectations evolve and convenience...Read More

Jollibee Launches New Mobile App Jollibee has rolled out a revamped mobile app across North America, designed to make ordering faster and more convenient. The update gives users tools to customize their meals, reorder favorites with ease, track...Read More

7 Brew Coffee has officially expanded into Columbus, Ohio, with the ribbon-cutting of its second walk-thru stand in the heart of Ohio State University’s University District. Located on North High Street, the new spot brings the brand’s...Read More

AI Decisioning is a new class of marketing technology that delivers 1:1 personalization. Instead of relying on journeys or static segments, it uses AI agents to continuously learn which experiences drive the best outcomes for each customer. In...Read More

Allegiant Air Plots Loyalty Program RevampAllegiant Air is preparing a significant overhaul of its Allways Rewards loyalty program, an initiative fueled by its rapid growth and a desire to enhance value for leisure travelers. Launched in 2021, the...Read More

 American Express (Amex) will devalue the rate at which Australians’ Membership Rewards points transfer to seven airline partner programs this December. The biggest shift affects international airline transfer...Read More

B2B marketers and sales organizations face a landscape defined by complexity and fragmentation. Deals now involve a growing number of internal stakeholders, sales cycles stretch across months, and buyers expect seamless, omnichannel...Read More

HTeaO Partners with PoppiHTeaO has once again partnered with poppi to introduce two new limited-time fall beverages, building on the success of their earlier collaboration in February 2025. The brands are leveraging their shared focus on...Read More