Under the hood of AI Decisioning, part four: Contextual bandits

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AI Decisioning is a new class of marketing technology that delivers 1:1 personalization. Instead of relying on journeys or static segments, it uses AI agents to continuously learn which experiences drive the best outcomes for each customer. In this four-part series, we’ll explain some of the core technologies: reinforcement learning, multi-armed bandits, and contextual bandits. By the end, you’ll understand how these technologies fit together to create 1:1 personalization....