Ralph Lauren has unveiled Ask Ralph, a conversational AI feature integrated into the brand’s U.S. mobile app, designed to bring a personalized styling experience directly to shoppers. Running on Microsoft’s Azure OpenAI platform, the tool combines advanced natural language processing with Ralph Lauren’s timeless aesthetic to serve up multiple shoppable visual outfit laydowns tailored to user prompts. It launches today exclusively via the Ralph Lauren app for both Apple and Android users in the United States.
The AI tool....