ARM & HAMMER Launches Campaign Fueled by Consumer Insights
ARM & HAMMER™ has launched its bold new campaign, The Whole Darn Arm, positioning itself not just as a helping hand but as a dependable force for carefully managing everyday household chores. Built around real consumer insights, the campaign integrates national advertising spots, influencer storytelling, MLB realworld activations, and a $5,000 Laundry Room GlowUp Giveaway. The initiative also includes product sampling to energize consumers from laundry and pet care to kitchen and oral cleaning routines.
At the heart of the messaging is Jennie Finch, softball legend and ARM & HAMMER ambassador, who hosted pitching clinics at MLB’s Capital One AllStar Village and upcoming Speedway Classic Fan Zone in Bristol, TN. These events invite fans to test their strength while receiving free product samples, serving as reallife demonstrations of the brand’s “roll up our sleeves, mess after mess” ethos.
Complementing the live events, the brand has partnered with over 20 influencers, including Jeanice Perez and Noelia Mejia, to share authentic stories of everyday messes conquered with ARM & HAMMER products. Across streaming, social, retail touchpoints, and earned media, the campaign hinges on energetic 6-second and 15second videos, underscoring the brand’s acclaim as one of America’s Most Trusted and Most Loved Brands.
Learn more here: ARM & HAMMER™ Rolls Up Its Sleeves and Delivers “The Whole Darn Arm” for Hardworking Consumers
bp Launches Limited-Time Visa Card Offer
bp has launched a limitedtime promotional offer for new bp rewards Visa® cardmembers: they receive 50¢ off per gallon at bp and Amoco fueling stations for the first 60 days after opening their account. After that introductory period, members continue to receive 15¢ off per gallon on fuel purchases. To qualify, applicants must open a new account by February 1, 2026.
The card is issued by First National Bank of Omaha (FNBO) and carries no annual fee. Beyond fuel discounts, cardholders earn 5× points on nonfuel purchases at bp and Amoco (like convenience store or car wash), 3× points on dining, and 1× points on all other purchases. Rewards are flexible and redeemable for cashback, statement credits, bp/Amoco gift cards, or major retailer gift cards.
bp markets the card as a strong everyday rewards option through its earnify™ loyalty program, offering stacked savings and fuel benefits. The combination of immediate pump discounts, elevated earnings on common spending categories, and no annual fee makes the bp rewards Visa® a compelling choice for frequent fuel users and broader everyday spending.
Learn more here: New bp rewards Visa® cardmembers save 50 cents per gallon on fuel
Edible Arrangements Launches Digital Marketplace Featuring Premium Gifts
Edible Arrangements has unveiled a new digital gifting marketplace on Edible.com. The marketplace is powered by Goody’s Commerce API, which enables it to offer a curated selection of nonperishable gifts from wellknown brands such as Carbone, Ghia, and Homesick Candles. This marks a strategic expansion beyond Edible’s signature fresh and perishable fruit bouquets, reaching new product categories that complement its existing offerings.
The marketplace introduces instant, personalized digital cards that accompany orders, creating immediate emotional impact for recipients even before physical delivery takes place. “Edible has built trust with millions of households, and Goody has built a curated gift catalog and the backend to integrate into their marketplace at scale. Together, we’re creating a more seamless and personal way to send something thoughtful,” said Katy Carrigan, CEO of Goody.
This launch highlights Edible’s strategic shift toward digital convenience and expanded national accessibility, reflecting its transformation into an everyday, all-occasion brand driven by cultural relevance and a technology-first retail approach.
Learn more here: Edible Arrangements Launches New Digital Gifting Marketplace - QSR Magazine