Noodles & Company is on a mission to create high-impact, highly emotional connections with its guests, both in its restaurants and in the community. As a leading purveyor of classic noodle and pasta dishes, Noodles & Company offers a...Read More

Independence Blue Cross, which serves nearly 10 million people in 24 states and the District of Columbia, including 2.5 million in southeastern Pennsylvania, has always placed a premium on digital customer engagement as a key customer strategy...Read More

GameStop has had a vast amount of brand loyalty and a significant portion of that emanates from its highly successful PowerUp Rewards loyalty program, which recently celebrated its fifth anniversary.Darin Smith, Senior Director of PowerUp Rewards,...Read More

On the heels of Monday’s third-quarter earnings conference call, Hasbro CEO Brian Goldner touted his company’s commitment and superb execution when it comes to creating a memorable customer experience.“As evidenced by our gains...Read More

Mark Johnson, CEO and CMO of Loyalty360, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through...Read More

The rise of customer loyalty as a significant marketing strategy continues to expand across Europe. More brands are beginning to understand the power of leveraging programs that seek to retain customers and build long lasting relationships. This...Read More

Upcoming Loyalty360 Webinar Demonstrates How to Execute and Optimize a Loyalty ProgramWith any successful strategic endeavor or business initiative, a solid loyalty program must start with a solid foundation. In many ways, the foundation is one of...Read More

Newegg, one of the top tech-focused e-retailers in North America, knows a little something about customer engagement and brand loyalty. Company officials promote a community atmosphere that’s conducive acquiring and, more importantly...Read More

Despite a somewhat mixed fiscal third-quarter result, Mattel CEO Chris Sinclair sees a silver lining emanating from the company’s ongoing quest to transform its culture to better serve and promote customer engagement and brand loyalty.&ldquo...Read More

Millennials represent a major group for retailers to devise customer engagement strategies around, and at the same time, provide many questions as well for marketers. Tapping into this key segment’s mindset is an ongoing quest for loyalty...Read More