For more than 160 years, Essilor has been recognized as leading manufacturer and wholesale distributor of optical lenses. But even beyond its line of award-winning products, Essilor strives to uphold a long tradition of providing an exceptional...Read More

For the fifth consecutive quarter, BJ’s Restaurants has recorded positive same-store sales−a key metric for restaurants and positive indicator of customer loyalty. As a result, it’s not hard to believe that BJ’s Restaurants...Read More

The Marriott Rewards loyalty program returns an average of 9.4% from room night spending as reward stay value, and that figure catapulted it to the top of the list in the Switchfly Hotel Reward Payback Survey.For every $100 spent in the Marriott...Read More

To preview a compelling Loyalty360 webinar, Banking on Loyalty: Why Financial Institutions Must Foster Ongoing Engagement, Not Transactions, set for Nov. 3 at 1 p.m. EST, the two scheduled speakers participated in a riveting Q&A with...Read More

American Express officials are pleased by the early returns from the Plenti coalition loyalty program, which launched earlier this year.Several leading brands, including American Express, Macy’s, Rite Aid, AT&T, ExxonMobil, Nationwide...Read More

Brands are faced with a tricky situation. Most consumers want a customer experience that is convenient, relevant and simple, which is exactly what digital and online shopping provides. However, consumers also often want that “human&rdquo...Read More

Every marketer turns its eyes to the holiday season very early in the calendar year because it is such a pivotal and, often, crucial time to perform well. After the exhaustive preparations, every marketer hopes that flawless execution provides a...Read More

Believing one thing, when the reality is something entirely different is never a good thing. Especially when it comes to customer loyalty and trust.A new IBM study reveals there are serious gaps between how banking executives believe they are...Read More

The Dallas Cowboys’ VP of Marketing, Matthew O’Neil, is slated to deliver the keynote address at the 5th annual Engagement & Experience Expo, which is set for November 9 – 11 in Dallas, Texas.The keynote session, titled ...Read More

As customer experience continues to become a priority, the reach of MaritzCX continues to stretch across the globe, to help brands achieve this same strategic initiative. And now, as one of the world’s top customer experience software and...Read More