Despite a somewhat mixed fiscal third-quarter result, Mattel CEO Chris Sinclair sees a silver lining emanating from the company’s ongoing quest to transform its culture to better serve and promote customer engagement and brand loyalty.&ldquo...Read More

Millennials represent a major group for retailers to devise customer engagement strategies around, and at the same time, provide many questions as well for marketers. Tapping into this key segment’s mindset is an ongoing quest for loyalty...Read More

When it comes to customer experience, Best Western continues to set the standard for excellence. For business travelers, in particular, Best Western has achieved a high degree of brand loyalty by surpassing the competition with its expansive...Read More

To be a part of Marks & Spencer is to be a “part of something special.” Or, at least, that is the branding mission behind the launch of a new Marks & Spencer (M&S) loyalty program, one that seeks to imbue the customer...Read More

Kansas City Southern Railway Company officials reached out to their customers when they researched all elements behind an enhanced website. That customer engagement proved crucial as the company recently launched a new and improved website (www...Read More

Marriott Vacations Worldwide has rolled out a couple of new marketing programs in the past year, aimed at boosting customer engagement and brand loyalty.During the company’s third-quarter earnings conference call on Thursday, CEO Steve Weisz...Read More

Since customer loyalty is really about building long-lasting relationships, it can often transcend our typical notions of traditional brand-consumer interactions. Loyalty programs are no longer only found in the retail, hotel, and travel...Read More

Engaging customers in a unique way is a differentiating aspect for Barnes & Noble, the nation’s largest retail book seller and a leading retailer of content, digital media, and educational products. On Saturday, Oct. 17, Barnes &...Read More

Julian Aldridge, of Charles Schwab, to discuss the keys to disrupting category leadersCharles Schwab’s VP of Brand Evangelism and Activation, Julian Aldridge, is slated to deliver a riveting session titled, Which Wall Does the Brand Go...Read More

After losing significant market share to its key competitor, in early 2004 Sainsbury’s recruited new Chief Executive Officer Justin King to lead its recovery. Later that year, King launched a revitalization program under the banner &ldquo...Read More