Launching just in time for the holidays, Target Corporation is introducing a fully integrated AI-powered shopping experience directly within ChatGPT. The new Target app inside ChatGPT will allow consumers to browse and purchase items across the...Read More

The holiday season is one of the most competitive times of the year for brands. During Black Friday and Cyber Monday (BFCM), shoppers are overwhelmed with deals and discounts making it harder for brands to stand out. But this...Read More

Scooter’s Coffee Earns Global Award for Its Revamped Rewards ProgramScooter’s Coffee has been recognized on an international stage after earning a Gold honor at the Drum Awards Festival, celebrating excellence in digital experience for...Read More

In year one of their three-year partnership, e.l.f. Beauty and the National Women’s Soccer League (NWSL) marked their collaboration by activating at the 2025 NWSL Championship in San Jose, California. As the league’s first official...Read More

Designing recognition programs to drive specific business goals leads to measurable results. When you tie your programs’ success metrics and supporting strategies to business goals, you’ll realize program impact and business success...Read More

Kroger Revamps E-Commerce Strategy to Boost Experience and Profitability Kroger recently revamped its e-commerce strategy aiming to simplify the customer experience while driving stronger, more profitable online growth. As part of the shift, the...Read More

Destination XL Group (DXL), the leading retailer for Big + Tall men, has introduced a major innovation aimed at solving one of the segment’s most persistent challenges: inconsistent sizing across different apparel brands. The new FiTMAP®...Read More

The global loyalty landscape is in the middle of a reset. Loyalty technology has moved beyond administering points or basic rewards and now serves as a strategic engine for experience-led, data-driven growth—reshaping how enterprises think...Read More

Hanna Andersson Celebrates One Million Loyalty Members and Expands Customer-Centered InnovationHanna Andersson, the beloved premium children’s clothing brand known as the “Champion of Childhood,” has reached a major milestone...Read More

Culver’s recently introduced its new loyalty program, Delicious Rewards, nationwide on November 17, offering customers even more reasons to enjoy their favorite menu items. The new initiative reflects the brand’s commitment to...Read More