The global loyalty landscape is in the middle of a reset. Loyalty technology has moved beyond administering points or basic rewards and now serves as a strategic engine for experience-led, data-driven growth—reshaping how enterprises think about retention and the entire customer lifecycle.
According to Everest Group’s Loyalty Platforms PEAK Matrix Assessment 2025, where Capillary is named a Leader, market spend is projected to reach US$2.2–2.5 billion in 2025 and grow at....