Generative AI (GenAI) has dominated the conversation over the past year, thanks to its rapid and transformative growth. It’s considered one of the most significant technological advancements since the launch of the smartphone in 2007. Much...Read More

Royal Caribbean International is enhancing the rewards experience for travel agents in the U.K. and Ireland by launching its Upper Deck loyalty program on September 3. The cruise line is also integrating Club Royal into its rewards platform...Read More

Wendy’s Enhances Customer Experience with Digital Improvements  Wendy’s recently released its second-quarter earnings, which shows that the company has seen promising results attributed to its app and loyalty program. The company...Read More

Google’s recent announcement to retain third-party cookies is a significant shift, highlighting ongoing debates around privacy and digital marketing strategies. Here’s what happened on the death row walk for the third-party...Read More

Emotional loyalty is one of the most important facets of customer loyalty. Understanding what drives it and being able to leverage it throughout all the brand touchpoints is important—and extremely challenging.   Homecomings, proms...Read More

Ace Hardware Introduces New Immersive Shopping Experience  During its Fall 2024 Convention, Ace Hardware, an Illinois-based retail cooperative, debuted its new experiential store concept, “ELEVATE3 Ace.” The brand plans to...Read More

Air India is partnering with travel loyalty provider Arrivia to enhance the Indian airline’s Flying Returns loyalty program, allowing members to earn points when booking cruises across more than 40 cruise lines. Cruise lines added to the...Read More

TD Bank Enhances Rewards for TD Cash Secured Credit CardTM TD Bank made several improvements to its TD Cash Secured Credit Card™, adding similar rewards and benefits as the unsecured TD Cash Credit Card. With the new upgrades, secured...Read More

PayPal Holdings, Inc. is introducing Fastlane by PayPal to help U.S. businesses streamline the guest checkout experience while driving customer loyalty and sales for this year’s holiday shopping season. PayPal unveiled the platform in early...Read More

Crumbl Cookies, a dessert company based out of Utah, recently announced a new rewards program to be debuted through its app. The app was previously recognized with a Stevie Award and was further improved by the launch of the Cookie Journal—a...Read More