Creating an engaging customer experience is no longer a luxury—it’s a necessity. As brands strive to stand out in a crowded market, understanding and implementing effective marketing strategies to acquire and retain customers is...Read More

Macy’s Enhances Personalization and Customer Experience for 30M+ Customers Macy’s is leveraging its longtime partnership with Deloitte Digital to significantly enhance its customer experience and drive better personalization and...Read More

Edible Brands® is introducing a subscription-based e-commerce platform for delivering premium fresh fruit boxes to consumers at home. The new brand is called freshfruit.com and will cater to convenience-oriented consumers. “Our...Read More

Driving customer loyalty can be a difficult task in the best economic times. As the year moves forward, economic headwinds are impacting a significant number of customers in varied ways.   One of the industries most impacted is grocery, as...Read More

One or two negative experiences are often enough to drive customers away. While some level of customer churn is inevitable for any business, effectively managing its prediction is critical to sustainable growth and...Read More

BlueConic, a customer data platform (CDP) utilized by more than 500 prominent brands, announced its acquisition of Jebbit, a first-party experience-creation software and data capture firm for marketers. The BlueConic-Jebbit merger paves the way...Read More

Taco Bell Celebrates 20 Years of Baja Blast with Bajaversary Campaign Twenty years ago, Taco Bell launched its iconic Baja Blast in partnership with Mtn Dew. Now, the Irvine, California-based fast food chain is celebrating the occasion with a...Read More

Technology is deeply integrated into our daily lives. From the nudge of an iPhone alarm to the digital marketplace where we order our morning coffee, we rely on seamless digital experiences. However, even the most advanced systems can...Read More

Department stores well-known for their longevity in the marketplace and their traditional reputations are seeking ways to engage a younger generation of customers. Many of these established retail brands—Macy’s, Nordstrom, etc.&mdash...Read More

The Bo-Linda Initiative Automates Routine Tasks Bojangles, a chicken and biscuits chain, announced their agreement to expand the integration of Hi Auto’s drive-thru-voice and AI platform across hundreds of their restaurants. Bo-Linda...Read More