Ansira is an independent, global marketing technology and services company offering proprietary channel, website, and advertising technology platforms. The company guides clients operating in distributed ecosystems to connect with their customers,...Read More

The loyalty space has never been more exciting and we’ve had the privilege of watching it evolve over the past 15 years. One of the biggest mistakes brands have made while launching or redesigning their loyalty programs is the heavy reliance...Read More

Miniso is a global retail brand established in Japan in 2013 by entrepreneur Ye Guofu and designer Miyake Junya. Known for quality, affordable products ranging from household goods to cosmetics, Miniso operates over 4,200 stores across more than...Read More

In 2023, AIR MILES® was acquired by BMO Financial Group and launched a new brand platform featuring several enhancements. Now, AIR MILES® wants to challenge the busyness of the modern world and encourage Canadians to reconnect with their...Read More

Macy’s Celebrates Star Rewards Loyalty Program Members and Unveils “All-Star Week” Macy’s continues its Summer’s Greatest Hits campaign with an inaugural All-Star Week, celebrating Star Rewards loyalty program...Read More

Affectionally labeled as the “most Canadian brand in Canada,” Tim Hortons is a beloved quick-service restaurant (QSR) featuring coffee and other beverages, delicious donuts, breakfast favorites, and sandwiches. The brand counts more...Read More

Predicting buying behavior is crucial in helping brands make informed decisions and develop effective marketing strategies. Marketers can gain valuable insights into customer preferences, needs, and purchasing patterns by analyzing customer data...Read More

Identifying customers across multiple channels poses considerable challenges for any brand. Fragmented data and diverse customer touchpoints make it difficult to create a unified view of the customer.   Furthermore, understanding consumer...Read More

New Balance, Archive, and Tersus Partnership Expands Trade-In Program  New Balance partnered with Archive, a branded resale company, and Tersus Solutions, a textile circularity company, to scale its Reconsidered trade-in program at close...Read More

FlyUSA introduced the Ascend Club to provide its private jet travelers and members with a superior travel experience while rewarding them with a 2% cash-back rebate for booking with FlyUSA. FlyUSA offers limitless destinations across the world and...Read More