The Fresh Market and Coca-Cola are launching an exciting sweepstakes offering customers a chance to win a lifetime supply of Hot & Fresh Pizza and ice-cold Coca-Cola.  Members of The Fresh Market Ultimate Loyalty Experience will be...Read More

Perkins Restaurant & Bakery Rebrands as Perkins American Food Co.  The former Perkins Restaurant & Bakery announced at its 2024 Brand Conference held in Minnesota that it is rebranding to become Perkins American Food Co. The brand...Read More

With more than 20 locations in the U.S., Great Wolf Lodge is a popular chain of hotels featuring water parks and attractions that engage guests with a diverse set of lodging and dining options. Daily events are designed to entice families seeking...Read More

Engaged Nation provides a suite of services and solutions designed to captivate, motivate, and drive measurable results. The company’s offerings include interactive web-based incentive programs that align seamlessly with each client’s...Read More

Target and Shopify Partnership Will Offer Shoppers More Options Minneapolis-based Target Corporation partnered with Shopify to expand its invite-only, third-party e-commerce Target Plus platform. The collaboration will bring a wider range of...Read More

Michelob ULTRA is kicking off the “Summer of Team USA” with its largest program ever, starting with its official sponsorship of the CONMEBOL Copa América USA 2024™. Michelob will connect with soccer enthusiasts nationwide through...Read More

Disney’s New Collab Will Produce Enhanced Data-Driven Solutions Disney is set to expand its data-driven commerce capabilities in a partnership with Affinity Solutions. The partnership will introduce a cutting-edge commerce media...Read More

Through July 3, 2024, superfans of Chipotle Mexican Grill can submit a reason via social media why they should receive a Celebrity Card. The California-based fast-casual restaurant chain is running a contest where five people stand to win the...Read More

CPG loyalty programs are a powerful tool for brands to connect with consumers and gain valuable insights. This article explores several CPG-oriented consumer engagement strategies, including using QR codes, direct POS integration, receipt scanning...Read More

In his new book, BIONIC RETAIL: HOW TO THRIVE IN AN EXPONENTIAL WORLD, author Gary Hawkins discusses how the pace of change outside organizations is accelerating faster than within, creating a growing gap between what once made retail successful...Read More