Disney’s New Collab Will Produce Enhanced Data-Driven Solutions
Disney is set to expand its data-driven commerce capabilities in a partnership with Affinity Solutions. The partnership will introduce a cutting-edge commerce media solution that leverages attribution measurement and consumer purchase insights for brands and advertisers across various sectors, including Retail and Quick-Service Restaurants (QSRs). It’s a pivotal move for the advertising industry, with Disney and Affinity combining forces to analyze U.S....